Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric demand gen programs to its global customer base. Agent3 plans to combine its existing demand gen resources with oneninefive’s team to create a global team of more than 40 consultants focused on delivering higher quality account engagement and leads.
Agent3 initiated this acquisition on the belief that B2B organizations are disillusioned with the demand generation process and focus more on delivering volume rather than value. By joining forces, the two companies plan to take a more data-driven and insight-led approach to generate demand.
“Increasingly, our customers have been turning to us to apply our account-based methodology to lead generation, as opposed to traditional methods that all too often are biased towards quantity as the only measure of value,” said Clive Armitage, CEO of Agent3, in a statement. “This account-centric, personalized approach delivers needle-shifting results for our clients but bringing oneninefive into the fold enables us to do so at scale. Today is another huge step in the development of Agent3. With this announcement, I’m confident that our overall proposition for our customers just got even stronger.”
