Certain Inc., an enterprise event automation platform, has partnered with global meeting management platform Meetingselect to provide integrated strategic meetings management (SMM) solutions to Certain’s enterprise customers. The company also announced the promotion of James Huddleston as VP of Marketing.
In his new role, Huddleston will lead Certain’s marketing team to help businesses redefine the success of their in-person events through stronger data and automation. Previously, he served as Sr. Director of Product Marketing at Certain for the past three years.
The partnership between Certain and Meetingselect aims to help users increase control over meeting spend and maximize the efficiency of customers’ meetings and events programs. Within a single booking platform, Certain’s customers will gain access to:
- Global event venue and conference hotels sourcing;
- RFP management and event budgeting; and
- Spend tracking.
“Our customers are asking us to partner with best-in-class solutions for a seamless experience throughout their event lifecycle,” said Peter Micciche, CEO of Certain, in a statement. “Meetingselect is the industry leader for global corporations in need of venue sourcing and invoice management, and we are excited to join forces with a partner focused on the corporate hospitality market with a deep understanding of the sourcing challenges, offering our customers one integrated process.”
Meetingselect customers also can leverage Certain’s event automation solutions, including the ability to better market their room blocks to their meeting attendees using Certain’s event registration capabilities, according to a release.
“We are excited to partner with an event automation provider that understands the needs of the enterprise market,” said Judith Huisman, Founder of Meetingselect, in a statement. “We are looking forward to offering our clients a solution that will allow them to not just increase efficiencies and save costs on the sourcing process but increase the business values of their events.”
