Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams.
On the sales side, Jill Chiara will assume the role of VP of Enterprise Sales. She has more than two decades of sales experience, including time at Forrester and Crimson Hexagon. Finally, Melissa Leffler joins Drift as VP of Engineering. She has previously worked at companies such as Mautic, Carbon Black and Objective Logistics.
“As a marketer, I’ve seen first-hand the disconnect between how businesses are selling to customers and how their customers actually want to buy,” said Neviaser in a statement. “That’s why I’m so psyched to be at a company that is solving this problem with a product entirely based around the customer experience. I can’t wait to see the full potential of Drift and how it can transform businesses around the world.”