Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference.
The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform, enabling them to offer their clients content marketing services through the platform. Verticurl and Couch & Associates will be joining the program as charter members.
“Modern marketers can no longer push their messages at the buyer,” said Justin Lowe, VP of Marketing at Couch & Associates, in a company press release. “Instead, marketers must pull the buyer in with content and move them down the funnel with content.”
The Use Of Eloqua Content Assets
During Eloqua Experience, Kapost also revealed the new integration of the Kapost workflow application with Eloqua content assets.
This integration will allow marketers to manage high volumes of content such as blog posts, E-books and white papers, as well as landing pages and emails.
Leveraging this new integration, organizations can more seamlessly manage assets, as well as schedule Eloqua landing pages and emails via the Kapost calendar. Collateral also can be managed directly through the Kapost workflow, which includes templates of tasks and automatic notifications, according to a press release.
“Marketers are under tremendous pressure to produce content to win leads, opportunities and customers, but are very challenged by the logistics of content production,” said Nader Akhnoukh, Co-Founder and CTO of Kapost. “The Kapost system solves this challenge by organizing content marketing into a structured business process.”
In conjunction with the new integration, Kapost announced that long-time Eloqua sales executive, Keith Burrows has joined the Kapost team as VP of Sales. Burrows will report to Kapost’s CEO, Toby Murdock.
“We are thrilled to have Keith join the team,” said Murdock. “Keith brings great knowledge of the challenges faced by the modern B2B marketer and the related software ecosystem. Keith’s abilities will be instrumental in driving growth at Kapost.”
Click here to see a video of the Eloqua integration.
