PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its new CEO, replacing Founder and former CEO Mark Opauszky.
Ganesan joins the company with more than 10 years of C-suite experience heading SaaS and content management companies. He previously served as the President and CEO of ItemMaster, which was acquired by Gladson in January 2019. Ganesan was also the President and CEO of Fishbowl Inc and Aptara.
In a statement to Demand Gen Report, Ganesan said he plans to focus on meeting customer needs and delivering best-in-class products and solutions that drive revenue.
“Buyers are consuming more content every day and they are becoming more informed before the buying decision,” he said. “The ability to structure and deliver content in ways that enables this discovery and supports the buyer's journey, wherever they are, will become even more imperative. My background in content, along with SaaS, allows me to bring best practices to the company, align the team and delight our customers.”