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Openprise Unveils Data Quality Assessment Tool

shutterstock 170469515Data automation solution provider Openprise has launched Openprise Data Diagnostic, a free tool that offers a quantitative assessment of a company’s marketing data in Marketo and determines whether or not it is ready for advanced marketing initiatives, such as marketing automation, account-based marketing (ABM) and predictive analytics.

Marketo Debuts New Platform Architecture, New Products At Annual Summit

“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all focused on putting the marketer at the center of their organization as a connector between sales, customer service, IT and the C-suite, and each announcement involved the use of data to deliver personalized experiences for customers.

RingLead Unveils ABM Solution For Salesforce, Marketo

1ringleadRingLead, a company that offers a suite of products to clean, protect and enhance company and contact information, has launched an account-based marketing (ABM) solution for Salesforce.com and Marketo users. The solution is designed to ensure that the most important leads are pursued, while also directing target account alerts to sales and ensuring multiple reps aren’t contacting the same prospect simultaneously.

Benefits Of An Account-Based Automation Approach

B2B marketers want to focus on the accounts that matter, but this can be difficult if key prospects are still anonymous. This infographic from Demandbase highlights the dilemma B2B marketers face with traditional marketing automation platforms, and highlights how an account-based marketing approach —partnered with marketing automation — can enhance multiple aspects of your marketing organization.

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