Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.
DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together, the companies aim to provide a trusted, comprehensive network of data for B2B professionals.
Campaign Monitor, an email marketing and automation provider owned by CM Group, announced it has acquired Sailthru, an experience management platform, and Liveclicker, a personalized email marketing solution, for an undisclosed amount. With these acquisitions, Campaign Monitor aims to expand its email marketing capabilities into the enterprise market, according to the company.
Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28 in Las Vegas. The news follows Adobe’s $4.75 billion-dollar acquisition of Marketo in September.
Data Decisions Group, Inc., a data, research and predictive marketing services provider, announced it had acquired Reach Analytics, a predictive marketing technology company, for an undisclosed fee. The acquisition will help improve and expand its predictive modeling capabilities, according to the company.
With the addition of the Reach Predictive platform, Data Decisions Group said it is now positioned to model and score a national prospect database within six minutes. It can also help users access market research, create predictive profiles, identify best targets and more.
“[We] have always envisioned data-driven marketing as based on the ‘voice of the consumer,’” said Steve Lerner, Chairman at Data Decisions Group, in a statement. “If we can effectively organize primary market research with data aggregation and analytics using today’s marketing stack, the consumer enjoys a better customer experience and the marketer benefits greatly.”
Upland Software, Inc., provider of cloud-based enterprise work management software, has acquired email marketing, transaction and automation software company Adestra Ltd. for $60.2 million.
Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact titles.
SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management software provider, in an $8 billion cash transaction. The acquisition positions SAP to combine Qualtrics’ experience data with its operational data to help customers better manage supply chains, networks, employees and processes.
Perficient, Inc., a digital transformation consulting firm, has acquired Elixiter, a Marketo and martech consultancy. Terms of the deal were not disclosed.