Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount.

Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion.

Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology, sales and consulting professionals to the company.

SugarCRM, a customer relationship management software company, has acquired Salesfusion, a marketing automation platform. Terms of the deal were not disclosed.

CM Group, a family of marketing technology brands that include Campaign Monitor, Emma and Delivra, acquired Vuture, a cross-channel marketing platform for legal and professional service providers. The company also raised $410 million in funding.

G2, a business software and services reviews site, has acquired Advocately, a B2B customer advocacy platform. Terms of the deal were not disclosed.

Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount.

Pendo, a product cloud company, has acquired Receptive Software Limited, a company specializing in product feedback and feature request management for SaaS. With this acquisition, Pendo aims to provide product teams with a comprehensive platform to help marketers better understand user behavior and make smarter product decisions. Terms of the deal were not disclosed.

Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.

DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together, the companies aim to provide a trusted, comprehensive network of data for B2B professionals.