Metadata.io has appointed Oliver L'Abbé as the marketing platform’s new President. L'Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to grow its footprint and help digital marketing teams replace manual marketing operations with a fully automatic AI-platform.
PebblePost
, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh.
AdRoll Group
announced former Marketo executive Robin Bordoli as the new president of its RollWorks division.
Marketo
has appointed Mika Yamamoto as Global President. The company said she will focus on supporting and enhancing an end-to-end customer experience, as well overseeing the planning, engagement and measurement capabilities of the marketing automation platform.
IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital Marketing Suite (DMS) platform, which is designed to help marketers assess campaign performance.
Brainshark, a business presentation services provider, launched three cloud services designed to improve the effectiveness of internal and external communication.
The company also debuted its analytics dashboard, which will provide users with real-time presentation performance data.
Salesvue, a sales prospecting automation solution provider, has introduced ITS Prospect-to-Pipeline Partners Program. Sales training and consulting organizations that join the program will have access to solutions and technology that will help end-users mitigate the burden sales prospecting can put on employees.
By Bill Johnson, President, Salesvue
Sales dashboards are designed to illustrate key performance indicators (KPIs) and many other pieces of information relevant to the sales process. They are particularly useful given their ability to present a large amount of information in a relatively simple manner. An overwhelming amount of data is entered into a sales system every day.
