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Latest In: campaign optimization

advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
Demandbase #COSeries Collaborative Business Partnership in B2B Environment with Laptops, Documents, and Digital Icons Representing Networking, Communication, and Teamwork Trope

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…

Blog March 16
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COSeries Webinar Creative Collaboration: A Middle Aged Professional Couple Designing Digital Marketing Materials for Business Growth in a Stylish, Modern Office Space with a Touch of Nature

Demandbase, NetLine, Docket AI Headline 8th Annual #COSeries

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 12
#COSeries 2026 marketing trends advanced measurement models AI AI in Marketing Anthony Yee artificial intelligence B2B marketing campaign optimization Campaign Optimization Series dark social Demandbase Docket AI First-party Data generative AI Hannah Jordan Josh Baez Lauren McHugh marketing strategies NetLine privacy-first marketing signal loss
COS 2026 1 20250409 19 Creative Director Approving Marketing Campaign Assets Meivierna

Get Ready for DGR’s 2026 Campaign Optimization Series (#COSeries)

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a…

Blog March 2
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AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
ABM strategy account-based marketing AI artificial intelligence B2B marketer research B2B marketing B2B news and insights buyer experience Campaign Measurement campaign optimization influencer marketing social media advertising
Social Video Advertising content man influencer with megaphone promoting products in vertical video social media app. Businesses use this trend to effectively reach target audiences and boost sales

How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers…

Feature February 19
campaign optimization Demand Spring revenue management Revenue Marketing revenue strategies
IDOL'foto – stock.adobe.com

Demand Spring Introduces Managed Services Offering

Revenue marketing consultancy Demand Spring announced the availability of its Managed Services offering, which is designed to give organizations access to Demand…

Industry News November 2
automation campaign optimization metadata
Metadata.io Raises $40M In Series B Funding

Metadata.io Raises $40M In Series B Funding

Metadata.io, a demand generation platform, closed a $40 million Series B funding round led by Next47 and Resolute Ventures, with participation…

Financial News March 3
campaign optimization CMO demand generation experience managment funding
Buzzworthy B2B: The Latest News & Trends From April 2021

Buzzworthy B2B: The Latest News & Trends From April 2021

Welcome back to Demand Gen Report's blog series: Buzzworthy B2B. We've spent the past month watching the latest news and…

Blog May 5
Acxiom campaign optimization Marketing analytics measurement
Acxiom Announces Upgrades To Measurement Solution

Acxiom Announces Upgrades To Measurement Solution

Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of…

Industry News January 19
#COSeries ABM Accountbased marketing Campaign Measurement campaign optimization campaign reporting
The Tools & Tactics To An Optimized Campaign Strategy: Webinar Series Preview

The Tools & Tactics To An Optimized Campaign Strategy: Webinar Series Preview

To make the most of marketing investments, it's vital for marketers to assess campaign development strategies and analyze…

Industry News April 5
#COSeries ABM account based marketing Accountbased marketing campaign optimization lead nurturing
ABM, Nurturing And Data Spotlight Inaugural Campaign Optimization Series

ABM, Nurturing And Data Spotlight Inaugural Campaign Optimization Series

B2B buying habits are adapting and evolving at a rapid rate thanks to the growth of technology and…

Industry News April 20
campaign optimization Get Smart Content web personalization website engagement
Get Smart Content Unveils Campaign Editor Capabilities For Website Personalization

Get Smart Content Unveils Campaign Editor Capabilities For Website Personalization

Cross-channel personalization platform Get Smart Content has launched its new Visual Campaign Editor, a solution designed to help…

Industry News April 18
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