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Data: The Key Differentiator In B2B Marketing

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B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI analyses before making a purchase decision (77%), using more sources for research and evaluation (75%) and increasing the number of buying group members (52%).

Silverpop and EPiServer Partner To Connect Multiple Touchpoints, Improve Time To Conversion

silverpop logoSilverpop, a digital marketing technology vendor, and EPiServer, a provider of digital marketing and e-Commerce solutions, announced plans to integrate their platforms. The integration will enable marketers to more effectively manage their online presence and deliver timely and relevant content to their target audience, said executives from both companies. The integration will also continuously connect each individual’s interactive communications and web site experience, drawing from the set of digital behaviors in the Silverpop Engage database.

Marketers will be able to deliver personalized content to the right audience and get a complete view of how the visitor moves through the entire purchase path.

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