True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products.
Estevez joins the company with 29 years of experience in information technology, including email, database and digital marketing. He previously served as the Chief Information Officer of V12 Data and has also worked as the Chief Technology Officer of Datagence, Inc. and Orb, Inc.
"I'm excited to join the True Influence team where I believe my experience in developing and implementing the data strategy for information technology companies can further strengthen the company's industry-leading B2B marketing and sales solutions," said Estevez in a statement.