Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Latest In: data strategy
Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin
Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…
Feature June 22
Your Martech Stack Isn’t the Problem – Your Architecture Is
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views June 5
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
HubSpot To Acquire B2B Intelligence Provider Clearbit
HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…
Industry News November 2
Banzai Launches Certified Partner Program
Banzai.io, a marketing technology company that provides data-driven marketing and sales solutions, released its Certified Partner Program, which serves…
Industry News August 15
Terminus Launches Curated GTM Data Solution
Quick Scoop: Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts. The Premium…
Industry News March 22
#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…
Industry News November 9
How To Fine-Tune Your Data Strategies With Webinars
The devil's in the details — or in marketing's case, the devil's in the data. Almost every B2B…
Blog August 8
True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations
True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data…
Industry News May 24
Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019
To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics…
Industry News November 7
Bad Data-Driven Marketing? Fix Your Layer Cake
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…
Demanding Views October 19
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