Your Martech Stack Isn’t the Problem – Your Architecture Is
Most martech stacks aren’t the real problem. The architecture underneath them is. CMOs and CIOs have spent the…
Demanding Views June 5
Latest In: data strategy
TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…
Industry News February 12
HubSpot To Acquire B2B Intelligence Provider Clearbit
HubSpot entered into a definitive agreement to acquire B2B data provider Clearbit. Through the acquisition, HubSpot plans to bring…
Industry News November 2
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Terminus Launches Curated GTM Data Solution
Quick Scoop: Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts. The Premium…
Industry News March 22
#SPS21 Recap: Harnessing The Power Of Cross-Channel Strategies, ABM & Intent Data For 2022 Success
2022 will be here before B2B knows it — a simultaneously scary and exciting thought. As the industry…
Industry News November 9
How To Fine-Tune Your Data Strategies With Webinars
The devil's in the details — or in marketing's case, the devil's in the data. Almost every B2B…
Blog August 8
True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations
True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data…
Industry News May 24
Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019
To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics…
Industry News November 7
Bad Data-Driven Marketing? Fix Your Layer Cake
Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at…
Demanding Views October 19
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