Sales engagement software VanillaSoft has acquired AutoKlose, an email automation and sales intelligence platform, to help its SMB users improve their lead nurturing and outreach scaling capabilities.
The acquisition involves directly integrating the AutoKlose email automation solution and cadences into VanillaSoft’s platform, allowing B2B sales teams to scale their email outreach campaigns for SMB prospects and route leads into VanillaSoft. Users can then decide which leads are the best fit based on the integrated cadences and choose a single or multichannel approach for sales engagement.
“The Autoklose technology and team will make a significant contribution to our vision of establishing VanillaSoft as the number-one sales engagement platform for SMB customers,” said David Hood, CEO of VanillaSoft, in a statement. “After evaluating a number of different technologies and companies in the market, we saw that the capabilities and technology in the Autoklose platform would be a perfect fit for what our customers are looking for to enhance their sales outreach and engagement capabilities. Further, the founders have a great vision, a passion for the industry and built up an extremely talented group of people. We are incredibly excited to bring Autoklose into the VanillaSoft team.”
Learn more about the acquisition in VanillaSoft's blog.