Metadata is designed to automatically simplify and accelerate the effectiveness of account-based advertising campaigns. It aims to eliminate operational, manual tasks and optimize performance using AI and multivariate testing to execute hundreds of campaigns in a few clicks.
The platform is positioned to generate inbound leads from named accounts and offer full visibility into how the leads trigger and influence opportunities in the pipeline. It is also designed to automate campaign execution and provide performance analytics, including website traffic from named accounts, target account engagement and pipeline generated.
New features include workflow automation, lead-to-contact matching in Salesforce and real-time, advanced data enrichment delivered to the marketing automation system.
The targeted users for this solution are B2B revenue, demand generation and digital marketing professionals. It is ideal for marketing operations teams and the CMO/marketing leader looking to bring in more qualified leads.
The solution has native integration to Marketo, HubSpot, Salesforce and other systems via Webhook, as well as capability to upload CSV files.
Metadata is a cloud-based service and pricing plans vary from $1,000/month to $5,000+/month, depending on the needs of the end user.
Current clients include Nutanix, SugarCRM, Distil Networks and more.
Metadata aims to build pipeline, not just traffic to websites. Its patented technology is designed to execute thousands of B2B campaigns in a matter of hours and automatically optimize for pipeline impact at a velocity that is not possible with simple A/B tests.