Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…
Demanding Views April 7
Latest In: Marketing analytics
Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…
Blog April 7
Why Your ABM Insights Matter: Take the Demand Gen Report Survey
Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But…
Blog April 6
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns
Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…
News Brief March 27
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
BIScience Expands AdClarity Into Cross-Media Ad Coverage
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…
News Brief March 18
Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…
Blog March 16
Unbounce Acquires LeadsRx
Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance…
Industry News January 14
Plannuh Launches Marketing Plan Builder
Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices…
Industry News August 25
Pattern89 API Analyzes Digital Marketing Data To Improve Ad Creativity & Performance
The Pattern89 API tool from social media marketing platform Pattern89 is designed to provide users with lifetime analytics…
Solution Spotlight July 12
Ipsos MMA Launches Multi-Touch Attribution Tool For Marketing Planners
Marketing Management Analytics (Ipsos MMA), a marketing analytics consulting firm, has released a 2.0 version of its Activate…
Industry News October 9
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
