Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.
He stressed that under the IBM umbrella, Silverpop will have the ability to extend its reach to customers in more than 170 countries.
DivvyHQ, vendor of a cloud-based, content planning and production workflow tool, is rolling out a private beta version of its new platform, DivvyHQ 2.0. More than a year in development, the latest version is designed to help marketers and content producers organize and execute demanding, complicated and content-centric marketing initiatives.
DivvyHQ 2.0 will feature a completely redesigned, touch/mobile-friendly interface, as well as direct publishing functionality to many of the most popular web and social media channels.
To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques.
During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights regarding how marketers can better connect and engage with today’s time-starved, multi-tasking B2B buyers.
Marketing software company Volacci has integrated Facebook and Twitter into its Automatr marketing automation platform. Added as part of the software’s Socialize update, this feature enables users to post directly into Facebook and Twitter through the application.
“Socialize is just the latest in a series of marketing automation integrations unveiled by Volacci this year,” said Ben Finklea, CEO of Volacci. “We launched with several integrations like Salesforce.com, SugarCRM, GoToMeeting and UnBounce. We’ve since added integration with Drupal, which puts marketing automation tools right inside the admin interface of the content management system.”
Compendium announced the release of Compendium 4.0, which adds integrations with social media platforms and marketing partners such as Eloqua, ExactTarget and Hootsuite and content scoring functionality among other features.
Other features of the upgrade include a flexible publishing platform for the creation of branded content hubs and an editorial calendar with a seamless view of the organization’s content marketing efforts.