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Brian Futral Campaign Budget Optimization CBO Collection Ads Facebook How B2B Marketers Use Facebook To Reach Customers Lead Ads personalization The Marketing Heaven
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Driving B2B Growth with Facebook: DGR’s Interview with The Marketing Heaven’s Brian Futral

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions.…

Feature January 7
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WunderKIND Ads, Yahoo Expand Access to CTV Moments

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause…

News Brief January 6
10Fold 2026 Marketing Budget Blueprint AI artificial intelligence brand awareness kpis
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10Fold: Majority of B2B Marketers Plan to Increase Spend in 2026

B2B marketers head into the new year with more to spend and a renewed focus on brand visibility,…

News Brief January 5
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Cvent Acquires Goldcast to Expand Event Marketing Capabilities

Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B…

News Brief December 22
AI artificial intelligence Baby Boomers chatbots gen z Person personalization revenue teams Seismic
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Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…

News Brief December 16
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AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut

Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…

News Brief December 15
AI AI agents artificial intelligence Incent AI Agents Xactly
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Xactly Unveils New AI Agents to Optimize GTM Strategy

Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…

News Brief December 11
AI AI Agent artificial intelligent Data 360 Informatica mulesoft salesforce
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Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…

News Brief December 11
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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…

News Brief December 9
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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…

News Brief December 8
ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
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