Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing
Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…
Feature September 16
Latest In: Industry News
SurveyMonkey Launches ChatGPT Plugin
Key Takeaways SurveyMonkey’s new ChatGPT plugin lets teams create, send and analyze surveys without ever leaving the chat…
News Brief September 15
Demandbase Launches Mojo for the B2B Marketing Agentic Era
Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…
News Brief September 15
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…
Feature September 14
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…
News Brief September 8
Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
BlueRock’s David Greenberg on How B2B Marketing Teams Can Build AI Workflows Without Breaking Things: The DemandGenReport.com Q&A
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…
Feature September 7
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
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