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ABM b2b lead generation buyer intent demand generation event registration First-party Data human validation Pipeline Growth programmatic display advertising revenue-first marketing Vereigen Media Verified Content Engagement
Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
AI adoption B2B buying buyer research digital self-service Gartner generative AI sales reps Sales workflows
Gartner AI Is Reshaping B2B Buying, Man In Vr Headset Analysing Data Insights On A Floating Digital Interface

Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap

Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…

News Brief May 26
AI agents automation enterprise software intelligence studio Revenue operations revenue planning sales compensation Xactly
Xactly Launches Fleet of Agents for Revenue Planning, Compensation Person interacting with an AI workflow automation diagram on a tablet, featuring an AI agent, data processing, and connection icons, representing smart process management.

Xactly Launches Fleet of Agents for Revenue Planning, Compensation

Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation,…

News Brief May 25
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI-powered scanning b2b technology business card scanning Covve CRM integration data capture gdpr compliance lead capture rebrand Sales Enablement
Covve Unveils New Brand as Intelligent Lead Capture Platform Agentic ai automates conversational lead intake, validating customer data through lead capture form.

Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business

Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent…

News Brief May 21
agentic AI AI artificial intelligence buying intent GTM platform pipeline generation Revenue operations sales automation SalesboxAI signal-driven marketing
SalesboxAI GTM Tool Adobe

SalesboxAI Launches Unified Agentic Signal-Driven GTM Platform

Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…

News Brief May 20
AI in Marketing B2B email marketing email deliverability email personalization email ROI Kate Nowrouzi pipeline measurement Sinch Mailgun
DGR Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…

Feature May 20
AI in sales AI ROI chief sales officers Gartner Gartner survey lead conversion revenue growth sales operations sales productivity seller efficiency
Business People Using Artificial Intelligence.

Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities

Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…

News Brief May 19
AI AI marketing artificial intelligence benchmark survey brand discovery brand verification ChatGPT consumer trust customer reviews Idea Grove Idea Grove 2026 Study: How Consumers Verify AI-Recommended Brands press coverage search rankings
Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions A laptop screen cluttered with excessive open tabs and windows, symbolizing digital overload, internet addiction, multitasking stress, and information overwhelm in the modern world

Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions

Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…

News Brief May 18
Audience Explorer B2B audience data B2B marketing buyer intent Canada expansion DSPs Environics Analytics global data access Google DV360 Intentsify LiveRamp programmatic advertising The Trade Desk
Intentsify Expands Global Access to B2B Audience Data Diverse Market Segmentation and Consumer Demographic Insights for Inclusive B2B Marketing Strategy

Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs

Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The…

News Brief May 18
AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
DGR Madison Logic Keith Turco AI, SaaS Expectations, and the Future of Performance Marketing

Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing

Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…

Feature May 18
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Connected TV Circana’s research friendship, people, technology and entertainment concept A mother and son holds a smartphones in theirs hands using a DLNA in the living room in front of the TV, enjoying numerous content over

How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14

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