CDP customer intelligence digital twin gdpr compliance HIPAA compliance marketing AI open-weight models Predictive marketing revenue forecasting small language model Sovereign AI Uniphore
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief
September 25
advertising technology AI creative B2B advertising B2B marketing buying group campaign intelligence creative automation creative personalization LinkedIn LinkedIn Ads performance optimization Smartly video advertising
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative…
News Brief
September 24
AI Discovery AI search Answer Engine Optimization B2B content strategy brand authority buyer journey CMO strategy generative AI Incubeta intent data keyword strategy marketing organization
Key Takeaways Consumers have swapped keyword searches for conversational AI prompts, compressing the consideration stage of the funnel…
Feature
September 24
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
account-based data AI agents B2B attribution buyer journey data trust Dreamdata AI go-to-market data governed semantic layer Marketing analytics marketing measurement MCP Server revenue attribution
Key Takeaways Dreamdata AI launches three new offerings, the Analytics Agent, MCP Server and Data Warehouse, that build…
News Brief
September 22
ABM account-based marketing AI agents buyer intent data Clay data enrichment go to market strategy GTM workflows Intentsify Lead scoring signal-based selling TAM sourcing
Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…
News Brief
September 21
AI readiness Analytics CMO Council marketing operations MarTech martech investment MartechTribe tech stack technology alignment
Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…
News Brief
September 21
AI trust attribution cost to serve CRM workflows follow-up speed pipeline hygiene Revenue operations sales admin Sales Enablement sales productivity seller efficiency
Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…
Feature
September 21
ad design Ad2order Adpoint AI-powered ad creation alfa Stylo alfamedia Chartbeat digital advertising Lineup Media Sales order management print advertising publishing technology self-service advertising WYSIWYG editor
Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and…
News Brief
September 18
ABM artificial intelligence B2B marketing buyer insights buyer intelligence go to market strategy Informa TechTarget intent data person-level data sales intelligence
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…
News Brief
September 17
AI trust B2B buyers buyer disconnect Customer Advocacy GEO HG Insights Katie Allison off-site content strategy Peer reviews pricing transparency TrustRadius vendor perception
Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…
Feature
September 17
attribution B2B advertising connected TV cross-device conversion CTV identity resolution incrementality Lifesight market mix modeling Marketing analytics measurement media measurement
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…
Feature
September 16