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Latest In: Industry News

agentic AI AI artificial intelligence digitalzone DZ One
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Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen

Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s…

News Brief October 23
AI AI Ask Anything Agent AI Data Extractor AI Deep Researcher artificial intelligence Gong Gong Orchestrate Gong Revenue AI Operating System
Deep Researcher

Gong Unveils New AI Innovations to Help Rev Teams

At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential…

News Brief October 22
AI artificial intelligence budget gated content interactive experiences PathFactory 2025 Benchmark Report ungated content webinars
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How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…

Feature October 22
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lemlist Claap Deal

Sales Engagement Platform lemlist Acquires AI Platform Claap

Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…

News Brief October 21
Branch State of App Growth
Branch has released its State of App Growth report

Branch Report Details State of Mobile Marketing

Branch has released its State of App Growth report that show companies struggling to have a fully unified view…

News Brief October 21
Agentforce 360 AI artificial intelligence Dreamforce Marc Benioff salesforce Slack
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Salesforce Releases Newest Version of Agentforce

At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…

News Brief October 20
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Madison Logic Dynamic real time data analysis on a digital screen, showcasing data visualization, analytics and dashboard insights for strategic decision making

B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

News Brief October 20
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Comprehensive Business Analytics Visualization: Achieving Success Through Data Driven Marketing, Sales Lead Generation, and Strategic Decision Making Insights

Highspot Launches Deal Agent for Go-to-Market Performance 

Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…

News Brief October 14
Marigold Zeta Global
Konskie, Poland February 14, 2025: Zeta Global company logo displayed on mobile phone

Zeta Global to Acquire Marigold’s Enterprise Business

Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah…

News Brief October 14
10Fold AI AI-First artificial intelligence brand awareness Buyer-Ready: Inside the New Era of B2B Content Marketing ChatGPT Generative Engine Optimization GEO paid media Perplexity SEO social media
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AI Search Surpasses SEO in How B2B Buyers Find Content

To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…

News Brief October 13
6sense artificial intelligence DemandWorks revenue intelligence
DemandWorks 6Sense

DemandWorks, 6sense Form Strategic B2B Integration Partnership

An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue…

News Brief October 9
Agentic Workflows AI artificial intelligence Core Intelligence Databook GTM Control Center Guided Selling Platform revops Sales Ops
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Databook Launches Platform to Optimize GTM Execution, Revenue Growth

Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored…

News Brief October 7
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