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Latest In: Industry News

Cvent Goldcast webinars
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Cvent Acquires Goldcast to Expand Event Marketing Capabilities

Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B…

News Brief December 22
AI artificial intelligence Baby Boomers chatbots gen z Person personalization revenue teams Seismic
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Generational Shifts Reshapes B2B Selling Landscape

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025,…

News Brief December 16
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AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut

Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…

News Brief December 15
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AI AI agents artificial intelligence Incent AI Agents Xactly
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Xactly Unveils New AI Agents to Optimize GTM Strategy

Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…

News Brief December 11
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Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…

News Brief December 11
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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…

News Brief December 9
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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…

News Brief December 8
ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
ANA Association of National Advertisers Horizon Business siloed marketing
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B2B Marketers Leave 50% of Potential Performance Gains on Table

B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as…

News Brief December 3
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GMG Launches GEO Content Services for B2B Tech Brands

Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…

News Brief December 2
Activate AI artificial intelligence budgets case studies Chris Rooke Economy funnel high-quality lead KPI live events marketing qualified accounts MQA MQLs State of Demand Gen 2025
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Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…

Feature December 2
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