AI-generated inbox summaries AI-powered inboxes B2B email strategy Cynthia Price email deliverability email marketing Holiday 2026 Marketer Survey holiday email intent-based search list hygiene marketing research nurture sequences preview text Q4 email investment send throttling SMS marketing subject lines Validity
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…
News Brief
October 26
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…
Feature
October 26
Agentic Experience Platform Agentic World 2026 AI personalization customer data email marketing Engagement-Based Pricing MarTech outcome-based pricing Personalization AI Suite Personalization Studio Rafa Flores real-time personalization Treasure AI Website personalization
Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…
News Brief
October 23
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog
October 8
acquisitions Agentforce agentic AI AI Decisioning B2C Marketing Bill Magnuson Braze BrazeAI cross-channel marketing Customer 360 customer engagement Data 360 Jon Hyman mergers and acquisitions Patrick Stokes real-time personalization salesforce Salesforce Marketing Cloud
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief
October 21
AI in Marketing AI search B2B marketing benchmark survey Demandbase go to market strategy marketing operations MarTech
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief
October 20
10Fold AI Search Visibility ChatGPT Communications Intelligence earned media Google AI Overview LLM Visibility MetricsMatter 5.0 Perplexity PR Measurement Share of Answer share of voice
Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…
News Brief
October 19
B2B advertising B2B CTV creative campaign performance connected TV creative optimization CTV Forrester Consulting Marketing analytics measurement and attribution media spend modular creative Oli Marlow-Thomas Smartly
Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…
Feature
October 19
AEO AI visibility Answer Engine Optimization earned media Generative Engine Optimization generative search GEO Needle public relations SearchTides strategic partnership
Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…
News Brief
October 14
Account Battlecards AI workflows buyer intelligence ChatGPT Claude GTM teams Informa TechTarget intent data MCP Server Model Context Protocol Personalized Outreach
Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…
News Brief
October 13
account intelligence Agentic GTM AI agents Brand Refresh Contextual Intelligence Platform HG Insights HG MCP Server HG Superagent intent data technographic data TrustRadius
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…
News Brief
October 13
B2B buyers buyer engagement content strategy Deal Acceleration Digital Sales Room Liferay microsites personalization Sales Enablement
Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…
News Brief
October 12