AI media decisioning audience activation business impact Chalice AI data collaboration Growth Scored Audiences LiveRamp marketing innovation outcome-driven audiences predictive scoring
Chalice AI, the platform-independent AI media decisioning company, has entered into strategic partnership with LiveRamp, the leading data…
News Brief
March 19
agency solutions B2B Demand Generation B2B marketing data-driven strategies Demand.com enterprise demand generation global audience measurable ROI partner activation performance marketing Pipeline Growth scalable programs
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name…
News Brief
March 19
AdClarity advertising insights advertising metrics BIScience cross-media advertising CTV digital advertising local advertising Marketing analytics media mix revenue growth TV Intelligence Suite U.S. linear TV
BIScience has launched its TV Intelligence Suite, bringing U.S. linear TV coverage into AdClarity’s existing digital, social, video,…
News Brief
March 18
AI artificial intelligence Ashley Faus B2BMX 2026 Benedict Evans Dane Vahey Elfried Samba keynote You Can Just Build Things
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog
February 23
AI agents AI in sales artificial intelligence B2B buyers B2B purchasing B2B sales buyer experience buyer value clarity digital buying journey Gartner survey rep-free experience Sales Enablement sales strategy self-directed buying
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief
March 17
Informa TechTarget Patrick Martell
TechTarget, a leading growth accelerator for the B2B Technology sector, announced that Patrick Martell become a non-executive director…
News Brief
March 16
artificial intelligence Ashley Faus B2B marketing B2B sales B2BMX 2026 buyer journey content strategy customer engagement demand generation event marketing marketing funnel marketing metrics Zero-Click Content
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…
Feature
March 16
2026 marketing trends B2B marketing demand generation Energize Marketing intent data marketing insights marketing maturity pipeline mandate revenue accountability sales alignment
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline…
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March 11
advertising week AI Innovation artificial intelligence B2B marketing B2BMX 2026 Dane Vahey marketing strategy OpenAI
B2B marketers heard from one of their own when OpenAI’s Head of B2B marketing detailed their professional capabilities…
Feature
March 11
B2B buyer engagement B2B content syndication b2b lead generation B2B marketing strategy B2B revenue operations consent-driven marketing content performance measurement demand generation solutions first-party marketing data modern B2B marketing VCE model Verified Content Engagement
B2B marketing organizations are facing growing pressure to prove real audience interest. To solve this problem, Vereigen Media…
News Brief
March 10
1to1 content personalization AI-driven content B2B buyer trust B2B Demand Generation B2B marketing buyer journey personalization demand generation go-to-market strategies INFUSE InkHub personalized buyer experience
Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform,…
News Brief
March 10
B2B creators B2BMX 2026 Building a Sexy Brand in an Unsexy Industry Butterfly Effect Defines Villain Elevate Heroes Elfried Samba IRL experiences keynote n real life experiences personal branding podcasts World Building
In an industry where technology plays a fundamental role when it comes to output and performance, Elfried Samba…
Feature
March 10