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Snapchat’s Role in Shaping the Future of B2B Engagement

B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply…

News Brief March 31
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Informa TechTarget Launches Two New Content Solutions

Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the…

News Brief March 30
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B2B Organizations Shift from AI Expansion to Optimization in E-commerce Search

Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce,…

News Brief March 30
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
33Across CPO ad tech leadership Adswerve CEO AI marketing innovation Apollo.io leadership B2B advertising B2B marketing leadership demand generation DemandScience executives digital advertising technology executive appointments go to market strategy growth marketing marketing operations marketing technology executives PubMatic CMO TECH B2B Marketing appointments
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Marketing Movers: Adswerve, Apollo.io have new CEOs; 33Across, DemandScience, PubMatic, TECH B2B Marketing

Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…

News Brief March 26
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Multiply Raises $9.5M, Focused on B2B Self-Learning Ads

Multiply, touted as the first artificial intelligence (AI)-native media agency for B2B companies, has  emerged from stealth with…

News Brief March 26
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How to Avoid the AI Trap in Your B2B Marketing Strategy: Lessons from B2BMX 2026

The rapid integration of artificial intelligence (AI) has fundamentally shifted how organizations approach revenue generation. However, as automation…

Feature March 26
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ContinuumGlobal, Inbox Monster Partner to Redefine Email Precision

ContinuumGlobal announced a strategic partnership that directly integrates Inbox Monster’s rendering and quality tools into ContinuumGlobal’s Smart Marketing…

News Brief March 25
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Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration

Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive…

News Brief March 25
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Trust is the New Currency in B2B Buying: SurveyMonkey, Reddit

A joint survey from SurveyMonkey and Reddit showcase a fundamental shift in how business decisions are made as buyers…

News Brief March 24
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OneMagnify Acquires Optimal’s Performance Marketing Business

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…

News Brief March 23
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LinkedIn Outperforms All B2B Ad Platforms: Dreamdata

LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…

News Brief March 23
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