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Latest In: Industry News

Alloy Hot Sauce
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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…

News Brief November 26
Agentforce 360 Platform Agentforce Studio AI AI agents artificial intelligence salesforce
Salesforce Revolutionizing Business with AI Agents The Future of Smart Automation

Salesforce Adds Deep Observability to Agentforce 360 Platform

Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…

News Brief November 25
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StackAdapt Teamwork, Collaboration, and System Integration Efficient Workflow Processes

StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
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2025 Trilliad Sustainable Growth Study AI artificial intelligence chatbots data integration demand funnel Economy growth paradox KPI Predictive Analytics
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Trilliad’s Details ‘Growth Paradox’ for B2B Marketers

Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…

News Brief November 24
AI AI agents artificial intelligence Aurasell
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Aurasell Offers First AI-Native GTM Platform

Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…

News Brief November 20
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Madison Logic Unveils New Account, Buying Group Intelligence Capabilities

Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…

News Brief November 20
AI artificial intelligence Role of the Researcher in 2026 and Beyond The Harris Poll
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Inside the AI Co-Analyst Era: Leaders at The Harris Poll on How B2B Researchers Lead with Human Judgment

B2B marketers are entering an era where AI acts as a co-analyst—speeding analysis, connecting structured and unstructured data,…

Feature November 19
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pharosIQ Rolls Out atlasIQ Intelligence Engine

pharosIQ unveiled the latest evolution of its atlasIQ Intelligence Engine, the proprietary technology redefining how marketers identify, engage,…

News Brief November 18
ICP ideal customer profile Lift in Branded Search Volume OneScreen.ai OOH advertising Out-of-home Advertising Pipeline Acceleration Spikes in Web Traffic The State of B2B Out-of-Home Advertising Adoption Wynter
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Is a $50 Billion Channel Being Ignored by B2B Marketers?

A new survey found B2B marketers are undervaluing Out-of-Home (OOH) advertising despite a significant portion of companies secretly…

News Brief November 18
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Goldcast Launches Agentic Video Editor

Goldcast launched the first in a new line of agentic products designed to work like teammates, not tools.…

News Brief November 17
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B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…

News Brief November 17
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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