Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand…
News Brief September 9
Latest In: Industry News
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…
News Brief September 8
Salesforce, Anthropic Expand Partnership with Claudeforce
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and…
News Brief September 8
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
SurveyMonkey Unveils Platform Upgrades
Key Takeaways SurveyMonkey’s September 2026 relaunch puts real human feedback at the center of AI decisions, using conversational…
News Brief September 1
ValueSelling Report Finds Cold Calling Beats AI-Written Emails 6 to 1
Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold…
News Brief September 1
AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief August 31
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