AI credibility fatigue AI-generated answers B2B marketing brand visibility content strategy customer proof dark social earned media generative AI marketing measurement PAN Brand Experience Report Sentiment Analysis trust signals Zareen Fidlon
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature
June 15
agentic AI competitive intelligence Databricks Ventures First-party Data Kindred Ventures marketing automation marketing intelligence mid-market marketing Pomo seed funding
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief
June 11
2X Acquisition agentic AI B2B marketing commercial intelligence customer success go to market strategy GTM Knownwell Revenue operations
Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…
News Brief
June 11
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI AI citations AI search artificial intelligence B2B marketing ChatGPT content strategy generative AI Google AI Overviews LinkedIn Meltwater thought leadership
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
News Brief
June 10
AI in Marketing brand measurement CMO survey consumer trust content strategy digital marketing Gartner genAI
Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…
News Brief
June 10
Acquisition adtech AI agents clean rooms data collaboration identity resolution interoperability LiveRamp MarTech Publicis
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief
June 8
AI in Marketing AI-human collaboration B2B content strategy CMO strategy customer trust marketing operations personalization
Key Takeaways: B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved…
Feature
June 8
AI AI agents artificial intelligence autonomous sales platform lead generation lookalike accounts prospect research Revenue operations sales automation Sales Enablement sales outreach Zig.ai
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief
June 4
agentic AI autonomous marketing Bluecore CDP customer engagement enterprise retail identity resolution Insider One personalization retail marketing
Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise…
News Brief
June 4
Agentforce AI agents composable content Contentful customer data marketing automation MarTech personalized experiences pipeline generation salesforce
Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…
News Brief
June 3
advertising brand safety connected TV contextual targeting CTV FAST scene-level targeting streaming news Wurl
Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying…
News Brief
June 3