Latest In: Industry News

Agentforce agentic AI AI platform B2B support customer success Customer Support enterprise AI Mosaic AI operational costs
Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams

Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams

Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…

News Brief August 3
AI search B2B marketing content strategy demand generation Generative Engine Optimization GEO search visibility SEO
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility

Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…

News Brief August 3
AI agents AI in sales B2B sales buyer behavior Gong Labs revenue teams Sales Discovery Vendor Evaluation
DGR Gong’s Shane Evans Data AI Adoption Hiring in B2B Sales

Gong’s Shane Evans on What the Data Reveals About AI Adoption and Hiring in B2B Sales: The DemandGenReport.com Q&A

Key Takeaways AI discussions in deals jumped 85% over two years while hiring conversations held steady, signaling that…

Feature August 3
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
5

AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
Adwave AI video generation api integration CTV advertising marketing technology product launch video marketing Wavemaker
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Adwave Launches New AI Video Generator Built on Its CTV Ad Technology

Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…

News Brief July 30
AI research B2B buying buyer behavior Generative Engine Optimization software purchasing TrustRadius user reviews
TrustRadius AI Has Changed How Buyers Research Trust

TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust

Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…

News Brief July 30
ABM AI AI search buyer trust content strategy demand generation marketing leadership personalization Pipeline Growth sales and marketing alignment
The Keys to Building High Performing Demand Generation Teams in the Age of AI

The Keys to Building High-Performing Demand Generation Teams in the Age of AI

Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…

Feature July 29
AI search B2B marketing brand visibility GEO GTM intelligence MarketBridge MarTech Meltwater narrative intelligence partnerships
Marketbridge Meltwater Partner to Advance B2B Go to Market Intelligence

Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence

Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…

News Brief July 28
conversion optimization customer experience customer insights digital experience ecommerce GetFeedback Marketing analytics SurveyMonkey UX website feedback
SurveyMonkey Updates Website Feedback Collector

SurveyMonkey Updates Website Feedback Collector

Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…

News Brief July 28
AI evaluation B2B advertising benchmark survey cross-channel measurement Ledger Bennett marketing measurement RFP process StackAdapt vendor selection
StackAdapt 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…

News Brief July 27
6sense account engagement AI-Recommended Leads B2B advertising demand generation GTM intelligence predictive intelligence Sales Enablement
6sense Now Offering With AI Recommended Leads, Measurable ROI

6sense to OfferAI-Recommended Leads, Measurable ROI in August

Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…

News Brief July 27
AI agents AI Speed Paradox Campaign Operations Content Velocity Marketing and IT Collaboration Marketing Governance marketing workflows Workflow Orchestration
DGR Typeface's Satya Krishnaswamy on Why AI Agents Stall Before They Scale

Typeface’s Satya Krishnaswamy on Why AI Agents Stall Before They Scale: The Demand Gen Report Q&A

Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance…

Feature July 27
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series