Latest In: Industry News

AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: Vanillasoft Names Alex Terry CEO, ContinuumGlobal Appoints Marie Aiello as President

Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…

News Brief July 1
AEO AI search AI visibility Answer Engine Optimization B2B marketing content strategy digital marketing original research SEO third-party reviews
Rampiq Reveals What Content AI Search Engines Cite Most In B2B AI tech search concept, businessman use magnifying glass focus to AI search engine bar for data search optimization by artificial intelligence technology.

Rampiq Reveals What Content AI Search Engines Cite Most In B2B

Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad…

News Brief June 30
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pharosIQ Launches atlasIQ B2B Audience Activation, DaaS Modern inbound marketing strategy concept showing professional using a giant magnet to attract potential customers through mobile technology.

pharosIQ Launches atlasIQ B2B Audience Activation, DaaS

Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party…

News Brief June 30
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
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DGR Liferay's Bryan Cheung on B2B Content Personalization

Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands

Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…

Feature June 29
ad inventory Basis curated supply Infolinks marketing operations media buying omnichannel programmatic advertising proprietary placements supply path optimization
Infolinks Integrates with Basis Teamwork of partners. Concept of integration and startup with puzzle pieces

Infolinks Integrates with Basis to Embed Curated Supply Directly into Media Execution Workflows

Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display,…

News Brief June 25
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Ho Hinkle B2BMX 2026

Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX

Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…

News Brief June 25
AI content AI Discovery AI email summaries B2B buyers consumer trust email marketing inbox behavior marketer survey measurement Validity
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up AI email security and phishing detection concept an working artificial intelligence chip alert mail automated cyber defense email encryption

Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up

Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…

News Brief June 24
AEO AI AI search AI visibility Answer Engine Optimization artificial intelligence B2B buyers B2B marketing content strategy generative AI SEO vendor shortlists
AEO Answer Engine Optimization Concept, Optimizing Content for AI Search Answers, Voice Assistants and Generative Search Engines, Future of SEO and Digital Marketing Strategy

DGR Report on The Answer Economy: Why AEO Now Decides Which Vendors Make the Shortlist

Key Takeaways   AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…

Feature June 24
Acquisition Agentforce AI AI agents artificial intelligence automation customer service Customer Support enterprise AI Fin salesforce service technology
Salesforce Acquires Fin New York, USA November 23, 2025: High above a glass building near Bryant Park, the “salesforce” rooftop sign towers over New York City, symbolizing tech innovation within the iconic urban skyline.

Salesforce to Acquire Fin to Boost AI Capabilities

Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…

News Brief June 23
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Jasper Launches End-to-End AI Search Optimization Search ranking and featured snippets in AI powered search with zero click results. Programmatic SEO strategy and top position in SGE environment. Clean wide search ranking flat vector illustration

Jasper Launches End-to-End AI Search Optimization for Marketers

Key Takeaways Jasper launched AI search optimization capabilities to help brands improve how they appear across AI-powered search…

News Brief June 23
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