AI Trust Gap B2B sales go-to-market revenue enablement Revenue operations Sales Enablement Seller Confidence Tool Integration
Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…
Feature
August 24
ABM ABX account intelligence B2B marketing buying signals Demandbase DemandWorks multi-channel activation Pipeline Acceleration sales alignment
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief
August 19
B2B events CRM integration demand generation event strategy event-led growth field marketing Hubspot Marketing analytics Measurement & Attribution Revenue operations salesforce
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief
August 18
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog
June 22
AI search AI-mediated buying B2B AI Authority Index B2B buyers brand authority brand visibility digital marketing go to market strategy Informa TechTarget self-assessment
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…
News Brief
August 17
autonomous marketing CDP Cordial cross-channel personalization identity resolution MarTech & Integration triggered revenue Wunderkind
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief
August 17
ABM account-based marketing AI Roadmap artificial intelligence B2B Strategy Benchmark Report marketing measurement Pipeline Impact
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…
Feature
August 17
AI B2B buyers buyer intelligence content strategy GetWhys go to market strategy messaging validation product marketing
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief
August 13
AI referral traffic B2B websites brand awareness buyer journey ChatGPT CTV advertising Demandbase Marketing analytics
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief
August 12
ad measurement attribution B2B advertising CTR paid media performance marketing Pipeline SaaS advertising SQL
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief
August 12
Apollo.io CRM data enrichment event lead capture event strategy in-person events Popl Revenue operations
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…
News Brief
August 11
AI benchmark survey business performance CMO Council data fragmentation go-to-market execution marketing operations martech maturity
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief
August 11