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Treasure AI Launches Personalization Studio

Treasure AI Launches Personalization Studio

Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…

News Brief October 23
2027 Global Meetings and Events Forecast AI in events American Express Global Business Travel Amex GBT attendee experience B2B events cost per attendee curated networking Dan Beauchamp event marketing event personalization event strategy hands-on workshops Lisa Messina meetings and events research Richard Atkinson-Toal risk management Visit Orlando
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Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027

Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…

News Brief October 22
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Salesforce to Acquire Braze for $5.6B

Salesforce to Acquire Braze for $5.6B

Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…

News Brief October 21
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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10Fold Launches New Platform to Accelerate B2B Marketing Decisions

10Fold Launches New Platform to Accelerate B2B Marketing Decisions

Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data…

News Brief October 19
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DGR Smartly’s Oli Marlow Thomas on Why CTV Needs a Creative Upgrade

Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A

Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…

Feature October 19
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SearchTides, Needle Join Forces to Raise AEO Placement

SearchTides, Needle Join Forces to Raise AEO Placement

Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…

News Brief October 14
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Informa TechTarget Launches Buyer Intelligence MCP Server

Informa TechTarget Launches Buyer Intelligence MCP Server

Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…

News Brief October 13
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HG Insights Launches Contextual Intelligence Platform

HG Insights Launches Contextual Intelligence Platform

Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…

News Brief October 13
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Liferay Announces General Availability of Digital Sales Room

Liferay Announces General Availability of Digital Sales Room

Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…

News Brief October 12
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Zoom Debuts Revenue OS for Sales Teams

Zoom Debuts Revenue OS for Sales Teams

Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…

News Brief October 12
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Gong Launches Mission Callisto With Gong Enrich

Gong Launches Mission Callisto With Gong Enrich

Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…

News Brief October 12
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