Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Latest In: Industry News
Clay, Marketbridge Partner to Modernize B2B GTM Execution
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…
News Brief October 6
Typeface Launches Next Generation of its Content Orchestration Engine
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine…
News Brief October 5
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Opal Extends AI Memory Across Marketing Teams
Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent…
News Brief October 2
Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…
Feature October 1
Apollo Introduces New AI-Powered GTM Platform for Revenue Teams
Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…
News Brief September 30
Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale
Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…
News Brief September 29
Pipedrive’s New Offering Turns Sales Meetings into CRM Intelligence
Key Takeaways: Pipedrive Nova is built to reduce manual meeting admin by briefing reps before calls, transcribing conversations…
News Brief September 29
AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
Sociallyin’s Keith Kakadia on AI Overviews, Reddit and the New Rules of B2B Discoverability: The DemandGenReport.com Q&A
Key Takeaways In zero-click search, B2B brands need to optimize to be quoted and remembered, not just clicked,…
Feature September 28
Uniphore Expands Into Marketing AI
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model…
News Brief September 25
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