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Trilliad Launches AI Powered Marketing as a Service Model for B2B Growth

Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth

Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…

News Brief October 7
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Alexander Group 41% of Marketers Can Prove AI ROI

Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI

Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…

News Brief October 6
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Clay, Marketbridge Partner to Modernize B2B GTM Execution

Clay, Marketbridge Partner to Modernize B2B GTM Execution

Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with…

News Brief October 6
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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DGR kompeld's Ryan Morel on Narrative Coherence and Revenue

kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A

Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…

Feature October 5
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Opal Extends AI Memory Across Marketing Teams

Opal Extends AI Memory Across Marketing Teams

Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent…

News Brief October 2
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DGR Sopro’s Steve Harlow on Winning Back B2B Buyers Trust

Sopro’s Steve Harlow on Winning Back B2B Buyers Trust: The DemandGenReport.com Q&A

Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams…

Feature October 1
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Apollo Introduces New AI Powered GTM Platform for Revenue Teams

Apollo Introduces New AI-Powered GTM Platform for Revenue Teams

Key Takeaways Apollo launched a unified, AI-powered GTM system featuring Builder Studio, Messaging OS and an Intelligence Layer…

News Brief September 30
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Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale

Intentsify Unveils QuantumDemand, Bringing Buying Group Activation at Scale

Key Takeaways Intentsify launched QuantumDemand to help enterprise revenue teams understand buying groups more holistically by combining buyer…

News Brief September 29
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Pipedrive New Offering Turns Sales Meetings into CRM Intelligence

Pipedrive’s New Offering Turns Sales Meetings into CRM Intelligence

Key Takeaways: Pipedrive Nova is built to reduce manual meeting admin by briefing reps before calls, transcribing conversations…

News Brief September 29
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Marketing Data Governance Gap Integrate Demand Metric

AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric

Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…

News Brief September 28
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DGR Sociallyin’s Keith Kakadia on AI Overviews, Reddit

Sociallyin’s Keith Kakadia on AI Overviews, Reddit and the New Rules of B2B Discoverability: The DemandGenReport.com Q&A

Key Takeaways In zero-click search, B2B brands need to optimize to be quoted and remembered, not just clicked,…

Feature September 28
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