Latest In: Industry News

AI B2B marketing B2BMX 2026 content marketing demand generation Generative Engine Optimization Pipeline salesforce SEO WordPress VIP
Ho Hinkle B2BMX 2026

Turning Content into Pipeline in the Age of AI: Lessons from 2026 B2BMX

Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…

News Brief June 25
AI content AI Discovery AI email summaries B2B buyers consumer trust email marketing inbox behavior marketer survey measurement Validity
Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up AI email security and phishing detection concept an working artificial intelligence chip alert mail automated cyber defense email encryption

Validity: Consumers Let AI Curate Their Inboxes, While B2B Marketers Struggle to Keep Up

Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full…

News Brief June 24
AEO AI AI search AI visibility Answer Engine Optimization artificial intelligence B2B buyers B2B marketing content strategy generative AI SEO vendor shortlists
AEO Answer Engine Optimization Concept, Optimizing Content for AI Search Answers, Voice Assistants and Generative Search Engines, Future of SEO and Digital Marketing Strategy

DGR Report on The Answer Economy: Why AEO Now Decides Which Vendors Make the Shortlist

Key Takeaways   AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…

Feature June 24
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI Discovery AI search AI Search Optimization brand visibility content optimization GEO Agent GEO Hub Jasper marketing operations share of voice
Jasper Launches End-to-End AI Search Optimization Search ranking and featured snippets in AI powered search with zero click results. Programmatic SEO strategy and top position in SGE environment. Clean wide search ranking flat vector illustration

Jasper Launches End-to-End AI Search Optimization for Marketers

Key Takeaways Jasper launched AI search optimization capabilities to help brands improve how they appear across AI-powered search…

News Brief June 23
AI adoption benchmark survey CRM integration GTM leaders Marketing analytics revenue enablement Revenue operations ROI Sales Enablement Seismic
GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…

News Brief June 22
activation gap AI in Marketing B2B marketing data strategy marketing operations MarTech martech stack measurement and attribution personalization ROI
DGR eClerx's Scott Houchin MarTech Gap Q&A

Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin

Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…

Feature June 22
ad verification brand suitability digital advertising DoubleVerify IVT LinkedIn Audience Network media quality post-bid measurement viewability
Businessman analyzing marketing dashboard on transparent screen, data visualization, advertising metrics, sales statistics, financial reports, corporate office workspace, digital

DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network

Key Takeaways: DoubleVerify has launched global post-bid media quality measurement for the LinkedIn Audience Network, covering IVT, viewability,…

News Brief June 18
agency demand agency operations AI AI era artificial intelligence B2B services cash flow financial risk late payments marketing agencies marketing industry payment delays
Kaplan Group Marketing Agency Late payment mount of money a borrower sends to a lender that arrives after the date that the payment was due, text button on keyboard

Marketing Agency Demand Surges in AI Era, but Late Payments Threaten Agency Cash Flow

Key Takeaways: Demand for marketing agency services is rising sharply in the AI era, with search interest in…

News Brief June 17
adtech AI bidding ARTF Chalice AI containerized AI curation Equativ interoperability media buying programmatic advertising
Chalice AI, Equativ partnership AI Powered Automation Platform, Business Workflow Optimization and Digital Process Management

Chalice AI, Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…

News Brief June 17
AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Sprouts.ai Funding Businessman hand finger touching the text funding on blue digital display screen. Market economy growth, company banking and money management concept. Corporate budget

Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel

Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…

News Brief June 16
agentic advertising audience modeling data activation DSP First-party Data Identity Graph identity resolution Project Gravity Samba TV SSP
Samba TV Launches Data Activation Platform Flat illustration of a smart TV displaying relevant ad without cookie symbols—contextual targeting banner

Samba TV Launches Data Activation Platform for the Agentic Era

Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…

News Brief June 16
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series