Amex Meetings Forecast: 93% of Event Professionals Are Optimistic for 2027
Key Takeaways Amex GBT’s 2027 Global Meetings and Events Forecast finds 93% of meeting professionals are optimistic and…
News Brief October 22
Latest In: Industry News
Salesforce to Acquire Braze for $5.6B
Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…
News Brief October 21
Nearly Three-Quarters of Marketing Teams Haven’t Grown: Demandbase
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as…
News Brief October 20
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A
Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…
Feature October 19
SearchTides, Needle Join Forces to Raise AEO Placement
Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…
News Brief October 14
Informa TechTarget Launches Buyer Intelligence MCP Server
Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…
News Brief October 13
HG Insights Launches Contextual Intelligence Platform
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data…
News Brief October 13
Liferay Announces General Availability of Digital Sales Room
Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders…
News Brief October 12
Zoom Debuts Revenue OS for Sales Teams
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in…
News Brief October 12
Gong Launches Mission Callisto With Gong Enrich
Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in…
News Brief October 12
PitchKitchen’s Greg Rosner on AI Search and Your Website: The B2BMX Insights Q&A
Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies…
Feature October 12
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