Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…
Feature August 24
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…
News Brief August 17
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…
News Brief August 17
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…
Feature August 17
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief August 13
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…
News Brief August 11
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief August 11
