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HG Insights Launches First GEO powered Software Review Platform

HG Insights Launches First GEO-powered Software Review Platform for B2B TechVendors

Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…

News Brief August 26
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DemandScience ZoomInfo Partnership

ZoomInfo, DemandScience Announce Strategic Partnership

Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market…

News Brief August 26
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Auxia Launches New Operating System for Marketing Teams

Auxia Launches New Operating System for Marketing Teams

Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…

News Brief August 25
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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GNW Finds GEO Adoption Accelerating Across B2B Marketing

GNW Finds GEO Adoption Accelerating Across B2B Marketing

Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and…

News Brief August 24
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Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams

Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A

Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…

Feature August 24
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DemandWorks, Demandbase Launch Strategic Integration

DemandWorks, Demandbase Launch Strategic Integration

Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…

News Brief August 19
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Epoch Launches EpochX To Help Marketers Measure Event Driven Pipeline

Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline

Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…

News Brief August 18
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Consumers Trust AI Search Results Less Than Medical Bills WordPress

Consumers Lack Trust in AI Search Results: WordPress

Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17%…

News Brief August 18
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Informa TechTarget Launches B2B AI Authority Index

Informa TechTarget Launches B2B AI Authority Index

Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands…

News Brief August 17
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Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross Channel Customer Engagement

Wunderkind, Cordial Partner to Integrate Autonomous Marketing and Cross-Channel Customer Engagement

Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing…

News Brief August 17
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DGR ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else

ForgeX Lead Author Eric Wittlake on Why AI in ABM Separates Top Performers From Everyone Else: The DemandGenReport.com Q&A

Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs.…

Feature August 17
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