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Latest In: Industry News

2X AI marketing B2B marketing Data analytics executive hires go to market strategy marketing operations Revlo Walker Sands
Marketing Movers: New Hires at 2X, Revlo, Walker Sands Welcome to the team word with megaphone icon

Marketing Movers: New Hires at 2X, Revlo, Walker Sands

Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance…

News Brief May 28
AI search AI visibility Andrew Higgins buyer behavior Generative Engine Optimization GEO LLM marketing Marketing analytics Parsnipp
Parsnipp Launches GEO Platform Built on Real Buyer Behavior Generative engine optimization GEO diagram showing keywords, content, structured data and ranking concept of digital marketing, search visibility and online growth

Parsnipp Launches GEO Platform Built on Real Buyer Behavior

Key Takeaways: Parsnipp’s new GEO platform aims to help marketers understand AI visibility by simulating full buyer research…

News Brief May 28
AI interviews B2BMX 2026 buyer insights Customer Feedback go-to-market revenue strategy Sales Enablement win/loss analysis
B2BMX Lessons Clozd's Dani Talbot

Turning Rich Customer Feedback Into Revenue: Lessons from B2BMX 2026

Key Takeaways: Clozd’s Dani Talbot at B2BMX 2026 explained that revenue teams miss critical buyer signals when they…

Feature May 28
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
ABM b2b lead generation buyer intent demand generation event registration First-party Data human validation Pipeline Growth programmatic display advertising revenue-first marketing Vereigen Media Verified Content Engagement
Vereigen Media Launches Revenue-First Demand Generation Programs Phrase demand generation written on note book with a marker pen and eye glasses.

Vereigen Media Launches Revenue-First Demand Generation Programs

Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and…

News Brief May 26
AI adoption B2B buying buyer research digital self-service Gartner generative AI sales reps Sales workflows
Gartner AI Is Reshaping B2B Buying, Man In Vr Headset Analysing Data Insights On A Floating Digital Interface

Gartner: AI Is Reshaping B2B Buying, but Human Sellers Still Close the Confidence Gap

Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated…

News Brief May 26
AI agents automation enterprise software intelligence studio Revenue operations revenue planning sales compensation Xactly
Xactly Launches Fleet of Agents for Revenue Planning, Compensation Person interacting with an AI workflow automation diagram on a tablet, featuring an AI agent, data processing, and connection icons, representing smart process management.

Xactly Launches Fleet of Agents for Revenue Planning, Compensation

Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation,…

News Brief May 25
AI citations AI Content Quality Index content optimization content quality DesignRush fact accuracy Marketing analytics organic search Originality.ai publisher visibility readability website traffic
DesignRush: Content Optimization Conversion Rate Optimization Tool

DesignRush: Content Optimization Is the Only Measured Quality Signal Linked to Traffic

Key Takeaways: DesignRush and Originality.ai found that content optimization was the only measured quality signal tied to traffic,…

News Brief May 25
AI-powered scanning b2b technology business card scanning Covve CRM integration data capture gdpr compliance lead capture rebrand Sales Enablement
Covve Unveils New Brand as Intelligent Lead Capture Platform Agentic ai automates conversational lead intake, validating customer data through lead capture form.

Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business

Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent…

News Brief May 21
agentic AI AI artificial intelligence buying intent GTM platform pipeline generation Revenue operations sales automation SalesboxAI signal-driven marketing
SalesboxAI GTM Tool Adobe

SalesboxAI Launches Unified Agentic Signal-Driven GTM Platform

Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…

News Brief May 20
AI in Marketing B2B email marketing email deliverability email personalization email ROI Kate Nowrouzi pipeline measurement Sinch Mailgun
DGR Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on…

Feature May 20
AI in sales AI ROI chief sales officers Gartner Gartner survey lead conversion revenue growth sales operations sales productivity seller efficiency
Business People Using Artificial Intelligence.

Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities

Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…

News Brief May 19

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