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Robinson Obit

RB2B Co-Founder Adam Robinson, Family Killed in Florida Plane Crash

Key Takeaways RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their children Emma and Charlie…

News Brief November 2
agentic AI agentic commerce AI agents Contentsquare Conversation Intelligence Customer Experience Analytics Dynamic Yield Experience Platform experimentation Jonathan Cherki Kameleoon LLM traffic Model Context Protocol Multi-Session Journey Analysis multi-touch attribution Optimizely personalization Sense WebMCP
Contentsquare New AI First Experience Platform Optimizes Human, Agent Journey 

Contentsquare New AI-First Experience Platform Optimizes Human, Agent Journey 

Key Takeaways Contentsquare’s reimagined Experience Platform tracks human, LLM and autonomous AI agent interactions in one place, so…

News Brief November 2
2026 Global B2B Buyer Experience Report 6sense B2B buyers buyer journey buying groups generative AI Kerry Cunningham LLMs Vendor Preference vendor shortlists
6sense Vendors Need to Be Known and Preferred Before the Buying Journey Begins

6sense: Vendors Need to Be Known and Preferred Before the Buying Journey Begins

Key Takeaways B2B buying groups choose the vendor they favored before contacting a seller 82% of the time,…

News Brief November 2
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B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
attribution B2B advertising Bombora Clay Cost Per Acquisition CRM integration Demandbase Dreamdata G2 Hubspot Huntress in-market audiences intent data lead generation Max campaigns Octane 11 Reddit
Reddit's New Lead Gen Tools

How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline

Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party…

News Brief October 29
agentic AI AI agents AI governance content governance Context Graph Deal Agent go-to-market GTM teams highspot Library Agent MCP Model Context Protocol Revenue Execution revenue intelligence Rob Tarkoff Sales Enablement Seismic Seismic Everywhere Seismic Shift 2026
Seismic Extends Aura Agents Across GTM Workflows

Seismic Brings Agentic Revenue Execution for GTM Teams

Key Takeaways Seismic introduced Deal Agent and Library Agent at Seismic Shift 2026 to help revenue teams surface…

News Brief October 28
Acquisition AI search AI visibility Bob Ray Channel 99 Chris Golec Demandbase Generative Engine Optimization ICP large language models LLM Visibility MarketBridge measurement and attribution pipeline attribution technology-enabled services
MarketBridge Acquires Channel 99 AI Visibility B2B Marketers

Marketbridge Acquires Channel 99, Launches AI Visibility for B2B Marketers

Key Takeaways Marketbridge’s acquisition of Channel 99 gives the B2B growth consultancy a measurement platform it can sell…

News Brief October 28
ABM ABX account-based marketing B2B buyers buyer intelligence data strategies Demandbase go to market strategy Informa TechTarget intent data marketing operations personalization Predictive marketing sales operations
Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
AI in Marketing B2B advertising research budget waste connected customer data cross-channel attribution First-party Data marketing measurement omnichannel marketing programmatic advertising Ryan Nelsen StackAdapt State of Programmatic Advertising 2027
StackAdapt’s annual State of Programmatic Advertising 2027

How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt

Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels…

News Brief October 27
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Validity Email Strategies for AI Generated Inbox Summaries

Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries

Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their…

News Brief October 26
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

Feature October 26
Agentic Experience Platform Agentic World 2026 AI personalization customer data email marketing Engagement-Based Pricing MarTech outcome-based pricing Personalization AI Suite Personalization Studio Rafa Flores real-time personalization Treasure AI Website personalization
Treasure AI Launches Personalization Studio

Treasure AI Launches Personalization Studio

Key Takeaways Treasure AI’s Personalization Studio lets marketers build and launch real-time website personalization directly on their existing…

News Brief October 23
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