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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

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AdLib, Curated.Media Look to Streamline Programmatic Buying

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic…

News Brief November 11
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GenAI Overtakes Search for a Quarter of B2B Buyers: Report

Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…

News Brief November 11
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ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform 

ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…

News Brief November 10
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Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch

A new report from Hightouch found that even though marketers most often cite tools as their top pain…

News Brief November 10
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Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives…

News Brief November 6
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StackAdapt Launches General Availability of Martech Suite

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution…

News Brief November 6
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Unlocking GTM Performance: A Q&A with Highspot’s Lucas Welch

Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect…

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Bombora Debuts Curated Ecosystem Audiences

Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new…

News Brief November 4
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TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report

A new research report from TrustRadius focused on helping  B2B companies better understand the tech landscape to match…

News Brief November 4
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Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and…

News Brief November 3
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Forrester’s B2B Marketing Predictions for 2026

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…

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