Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
Latest In: Industry News
TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team
Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…
News Brief July 16
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
tvScientific by Pinterest Launches Measurement Program
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable…
News Brief July 14
Multiply Brings Self Learning Advertising to ABM
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized…
News Brief July 14
Smartly Brings Social Advertising Speed With New Roku Partnership
Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the…
News Brief July 13
Alta Raises $25M to Redefine the GTM Architecture for Revenue Teams
Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after…
News Brief July 13
Wistia’s Chris Savage on Why Long-Form B2B Video Is Winning: The DemandGenReport.com Q&A
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly…
Feature July 13
CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…
News Brief July 9
Yes& Acquires Modo Modo, Expanding B2B Marketing Presence
Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…
News Brief July 9
Gong Unveils Industry-First Revenue Harness, Mission Big Dipper
Key Takeaways Gong’s Mission Big Dipper introduces an execution layer designed to govern and orchestrate AI agents across…
News Brief July 8
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