adtech AI bidding ARTF Chalice AI containerized AI curation Equativ interoperability media buying programmatic advertising
Key Takeaways: Chalice AI and Equativ are integrating containerized AI bidding models into Equativ’s platform, enabling real-time impression…
News Brief
June 17
AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…
News Brief
June 16
agentic advertising audience modeling data activation DSP First-party Data Identity Graph identity resolution Project Gravity Samba TV SSP
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+…
News Brief
June 16
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI AI advertising artificial intelligence B2B SaaS campaign optimization Google Ads LinkedIn Ads Meta Ads paid media PPC benchmarks SaaS PPC TripleDart
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure,…
News Brief
June 15
AI credibility fatigue AI-generated answers B2B marketing brand visibility content strategy customer proof dark social earned media generative AI marketing measurement PAN Brand Experience Report Sentiment Analysis trust signals Zareen Fidlon
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark…
Feature
June 15
agentic AI competitive intelligence Databricks Ventures First-party Data Kindred Ventures marketing automation marketing intelligence mid-market marketing Pomo seed funding
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates…
News Brief
June 11
2X Acquisition agentic AI B2B marketing commercial intelligence customer success go to market strategy GTM Knownwell Revenue operations
Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI…
News Brief
June 11
AI AI in Marketing artificial intelligence B2B marketing b2bmx executive alignment go to market strategy GTM planning product marketing Sales Enablement
Key Takeaways: Strong GTM plans start with alignment across product, sales, and marketing before campaigns or launch calendars…
Feature
June 11
AI AI citations AI search artificial intelligence B2B marketing ChatGPT content strategy generative AI Google AI Overviews LinkedIn Meltwater thought leadership
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
News Brief
June 10
AI in Marketing brand measurement CMO survey consumer trust content strategy digital marketing Gartner genAI
Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust…
News Brief
June 10
Acquisition adtech AI agents clean rooms data collaboration identity resolution interoperability LiveRamp MarTech Publicis
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…
News Brief
June 8