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Latest In: Industry News

AI in sales AI ROI chief sales officers Gartner Gartner survey lead conversion revenue growth sales operations sales productivity seller efficiency
Business People Using Artificial Intelligence.

Gartner: As AI Saves Time, Sales Organizations Fail to Reinvest Time in High-Value Activities

Key takeaways Gartner found a major “reinvestment gap” in sales: AI is creating measurable time savings, but most…

News Brief May 19
AI AI marketing artificial intelligence benchmark survey brand discovery brand verification ChatGPT consumer trust customer reviews Idea Grove Idea Grove 2026 Study: How Consumers Verify AI-Recommended Brands press coverage search rankings
Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions A laptop screen cluttered with excessive open tabs and windows, symbolizing digital overload, internet addiction, multitasking stress, and information overwhelm in the modern world

Idea Grove: AI Sparks Discovery, but Trust Signals Drive Decisions

Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…

News Brief May 18
Audience Explorer B2B audience data B2B marketing buyer intent Canada expansion DSPs Environics Analytics global data access Google DV360 Intentsify LiveRamp programmatic advertising The Trade Desk
Intentsify Expands Global Access to B2B Audience Data Diverse Market Segmentation and Consumer Demographic Insights for Inclusive B2B Marketing Strategy

Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs

Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The…

News Brief May 18
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
ad-supported streaming Circana connected TV consumer behavior ecommerce Retail media ROAS TV advertising
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How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14
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LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026

Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…

Feature May 14
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Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13
AI AI search AI Tools artificial intelligence buyer insights competitive advantage G2 innovations LinkedIn verification market intelligence software buying
G2 Unveils Tools to Build Trust in AI Answer Era Woman using a laptop computer chatting with an artificial intelligence asks for the answers. Chat Bot, AI technology concept illustration

G2 Unveils Tools to Build Trust in AI Answer Era

Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…

News Brief May 13
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How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford

Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…

Feature May 13
AI AI buying artificial intelligence B2B services marketplace buyer discovery ChatGPT app Clutch marketplace data service provider search verified reviews
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Clutch Launches First B2B Services Marketplace App on ChatGPT

Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…

News Brief May 12
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Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12
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Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

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