CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
Latest In: Industry News
Popl, Apollo.io Team Up to Power In-Person Events
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts…
News Brief August 11
CMO Council: Lacking of Martech Mastery is Impacting Business Performance
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief August 11
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Treasure AI’s Rafa Flores Explains How to Connect First-Party Data to B2B Pipeline Impact: The DemandGenReport.com Q&A
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90%…
Feature August 10
DemandScience Unveils a New Era for Ionic
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…
News Brief August 6
Parsnipp Introduces the First Integrated, Market Ready AI Search Advertising Platform
Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can…
News Brief August 5
Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows
Key Takeaways Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows…
News Brief August 4
Knak Survey Finds AI Hasn’t Fixed the Production Bottlenecks Behind Missed Launch Dates
Key Takeaways A Knak survey found that 85% of teams missed at least one campaign launch date last…
News Brief August 4
Mosaic AI Debuts Alternative to Agentforce for B2B Support Teams
Key Takeaways Mosaic AI launched an enterprise AI platform, built by AI PhDs, that connects fragmented data across…
News Brief August 3
Howl Louder Marketing Adds GEO Service for B2B AI Search Visibility
Key Takeaways Howl Louder Marketing launched a GEO service helping B2B companies earn citations in AI-powered search tools…
News Brief August 3
Gong’s Shane Evans on What the Data Reveals About AI Adoption and Hiring in B2B Sales: The DemandGenReport.com Q&A
Key Takeaways AI discussions in deals jumped 85% over two years while hiring conversations held steady, signaling that…
Feature August 3
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