AI AI workflows campaign automation citizen developer Data Security governance marketing operations MarTech
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs…
Feature
September 7
Acoustic Acoustic AI agentic AI Behavioral Intelligence customer engagement First-party Data marketing automation real-time marketing
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief
September 4
B2B advertising Conversions API CRM integration Gen Z marketing Hubspot lead generation marketing automation ROAS sales and marketing alignment Snapchat
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief
September 3
AI B2B marketing Convertr Data Quality Data Readiness Demand Gen Report First-party Data marketing ROI Pipeline Third-Party Data
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog
August 31
advertising measurement attribution media buying programmatic advertising ROI Measurement StackAdapt transaction data travel marketing
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief
September 3
3D product storytelling B2B buying buyer engagement buyer intent buying committees Digital Sales Rooms ( interactive buyer experiences Kaon Interactive revenue effectiveness sales and marketing alignment Sales Enablement Showpad
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief
September 2
AI survey tools conversational AI Customer Feedback data-driven decisions employee experience HRIS integration market research marketing technology product launch SurveyMonkey
Key Takeaways SurveyMonkey’s September 2026 relaunch puts real human feedback at the center of AI decisions, using conversational…
News Brief
September 1
AI sales B2B sales buyer engagement cold calling Sales Enablement sales prospecting sales training ValueSelling Associates
Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold…
News Brief
September 1
AdRoll AI advertising B2B advertising ChatGPT Ads conversational AI customer journey demand generation Multichannel Marketing
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief
August 31
attribution conversion optimization demand generation landing pages message match paid media ROI post-click optimization Unbounce
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…
Feature
August 31
account-based marketing Agentforce AI marketing buyer signals campaign execution ChatGPT Claude contact-level ABM GTM Strategy Influ2 MCP Server Model Context Protocol pipeline analytics revenue teams
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief
August 27
AI search b2b tech buyer research competitive benchmarking Generative Engine Optimization GEO HG Insights software reviews technographic data TrustRadius
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic…
News Brief
August 26