Latest In: Industry News

ad-supported streaming Circana connected TV consumer behavior ecommerce Retail media ROAS TV advertising
Connected TV Circana’s research friendship, people, technology and entertainment concept A mother and son holds a smartphones in theirs hands using a DLNA in the living room in front of the TV, enjoying numerous content over

How Marketers Can Win as TV and Ecommerce Converge

Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS…

News Brief May 14
AI in B2B B2B buying B2BMX 2026 brand authority buyability buyer confidence buying committees demand generation Hidden Buyers LinkedIn Sales Enablement Ty Heath viability
Ty Heath LinkedIn Solving the Buyability Problem Lessons from B2BMX 2026

LinkedIn’s Ty Heath on B2B Marketers Solving Buyability: Lessons from B2BMX 2026

Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups…

Feature May 14
21b Consulting Greenfire Strategy Hubspot mid-market growth Revenue operations
Greenfire Strategy Acquires 21b Consulting B2B marketing strategy concept. business to business, E commerce, Professional business and commerce collaboration. Person holding B2B icon on virtual screen.

Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients

Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…

News Brief May 13
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
DGR Skydeo's Mike Ford AI B2B Search

How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford

Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…

Feature May 13
AI AI buying artificial intelligence B2B services marketplace buyer discovery ChatGPT app Clutch marketplace data service provider search verified reviews
Clutch ChatGPT AI model app menu

Clutch Launches First B2B Services Marketplace App on ChatGPT

Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…

News Brief May 12
AI AI adoption AI trust artificial intelligence Gong research revenue growth transparency
Gong Transparency in AI A Group of Professionals Collaborating on AI Ethics, Safety, Justice, and Transparency with Charts and Data Analysis on Laptops and Notebooks. Amity

New Gong Research Reveals Transparency Key to Competitive AI Advantage

Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…

News Brief May 12
AI-native platform buyer engagement content management field sales GenieAI revenue effectiveness revenue intelligence Sales Enablement Showpad
Showpad AI Sales Revenue Young woman showing salesman stats on cellphone during informal meeting

Showpad AI Unifies Content, Engagement & Revenue

Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales.…

News Brief May 11
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
MiQ B2B Marketing Funnel Digital marketing for promotion of products with social media, email, website and channel search engine.Attract organic traffic for big sales.

MiQ Report: B2B Marketers Must Replace Funnels With Flexibility

Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…

News Brief May 11
AI AI messaging artificial intelligence Campaign Optimizer ContinuumGlobal marketing performance Smart Marketing Engine
ContinuumGlobal Campaign Optimizer A strategic email outreach campaign targeting B2B decision makers with personalized messages and offers

ContinuumGlobal Launches Campaign Optimizer to Improve Messaging Performance

Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through…

News Brief May 7
AI AI-driven growth AppDirect artificial intelligence partner ecosystem Partnerstack subscription commerce
AppDirect Acquires PartnerStack Business negotiation, deal making or acquisition, merger vector concept. Two men shaking hands. Minimal design. Eps10 illustration

AppDirect Acquires PartnerStack to Power Growth

Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a…

News Brief May 7
AI AI go-to-market artificial intelligence B2B marketing Demandbase MarketBridge Premier+ Partner Tier
Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner Team Collaboration on Artificial Intelligence Data Analysis and Business Strategy Planning with Technology Integration. Amity

Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner

Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market…

News Brief May 7
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