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Intentsify Partners with Clay on Intent Data

Intentsify Partners with Clay on Intent Data

Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…

News Brief September 21
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New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot

New Apex Martech Matrix Targets a Critical Martech Investment Blind Spot

Key Takeaways: Martech performance is driven less by buying the “best” tools and more by aligning technology investments…

News Brief September 21
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Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You

Pipedrive’s Sean Evers on How Much Is Sales Admin Really Costing You: The DemandGenReport.com Q&A

Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity,…

Feature September 21
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OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Informa TechTarget Launches Buyer Intelligence Solution

Informa TechTarget Launches Buyer Intelligence Solution

Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…

News Brief September 17
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DGR HG Insights Katie Allison on AI Trust Stalling and What it Means for B2B Marketers

HG Insights Katie Allison on AI Trust Stalling and What it Means for B2B Marketers: The DemandGenReport.com Q&A

Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI…

Feature September 17
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How to Connect CTV Spend to Real B2B Business Outcomes

How to Connect CTV Spend to Real B2B Business Outcomes

Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…

Feature September 16
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Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…

Feature September 16
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SurveyMonkey Launches ChatGPT Plugin

SurveyMonkey Launches ChatGPT Plugin

Key Takeaways SurveyMonkey’s new ChatGPT plugin lets teams create, send and analyze surveys without ever leaving the chat…

News Brief September 15
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Demandbase Launches Mojo for the B2B Marketing Agentic Era

Demandbase Launches Mojo for the B2B Marketing  Agentic Era

Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and…

News Brief September 15
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LinkedIn Future B2B Growth Depends on Influencing Gen Z, Millennial Decision Makers

LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers

Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…

News Brief September 14
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Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing

Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A

Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…

Feature September 14
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