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Latest In: Industry News

2X AI Visibility Index AI authority signals AI visibility AI-driven research B2B marketing buyer discovery inverted discovery funnel marketing challenges vendor shortlists
2X AEO Discovery Human person and a modern robot using magnifying glasses to investigate a search bar in a collaborative digital hunt.

2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…

News Brief April 20
AI strategy artificial intelligence data silos digital marketing marketing inefficiencies marketing tools MarTech & Integration MarTech in Digital Marketing
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Focus on MarTech Integration, Not New Tools

Key takeaways: B2B marketers  are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…

News Brief April 20
AI in business automation CaptivateIQ compensation trends incentive compensation sales operations State of Incentive Compensation Management Report
CaptivateIQ State of Incentive Compensation Management Report Businessman interacting with digital icons representing competitive salary and employee benefits on a futuristic interface in dark environment.

Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ

Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI…

News Brief April 16
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
2026 B2BMX ABM account-based marketing buyer personas marketing strategies personalized content revenue growth sales alignment
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Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX

Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach.  Eliminate sales latency…

Feature April 16
AI investment buyer behavior cloud services enterprise IT IT hardware IT spending IT trends SMB technology
Global IT Spending Modern isometric vector illustration depicting cloud computing infrastructure, secure server management, cybersecurity data protection, and network analytics for digital business technology

Global IT Spending to Approach $5 Trillion in 2026: HG Insights

Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…

News Brief April 15
AI search AI-driven discovery artificial intelligence B2B marketing Marketing analytics marketing strategies Measurement & Attribution personalization SEO
DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…

Feature April 15
artificial intelligence B2B marketing Context Intelligence Demandbase AI GTM Strategy LLM integration MarTech pipeline measurement
Demandbase AI A man is using a laptop with a blue screen chat bubble that has a blue word that says AI.

Demandbase AI Now Available for Modern GTM Teams

Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…

News Brief April 14
B2B marketing campaign tracking CRM targeting HubSpot integration social media ads TikTok marketing
HubSpot, TikTok Integration symbol on the display smartphone closeup. TikTok is app to create and share videos. Moscow, Russia May 22, 2019

HubSpot, TikTok Integration Allows for Better B2B Tracking

Key takeaways: The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and…

News Brief April 13
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Tofu Raises $12 million GTM Rocket Powered Brand Launch. Cartoon style VC brand promotion with rocket launch, funding round flags, and mission control visuals

Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams

Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will…

News Brief April 13
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Conductor Partners With Acquia Collaborative Team Creating Digital Content: Editing, Writing, and Video Production for E Book or Online Publishing Platform

Conductor Partners With Acquia to Focus on AI Content Optimization

Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…

News Brief April 9
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SurveyMonkey Launches Automated SMS Invites from Salesforce

SurveyMonkey is now offering automated SMS survey invites within its Salesforce integration, available on AppExchange. This update allows CX and…

News Brief April 9

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