AI agents AI in sales B2B sales buyer behavior Gong Labs revenue teams Sales Discovery Vendor Evaluation
Key Takeaways AI discussions in deals jumped 85% over two years while hiring conversations held steady, signaling that…
Feature
August 3
B2B commerce Boston expansion Conga contract management CPQ pricing technology PROS acquisition Revenue operations
Key Takeaways Conga opened a Boston office, its first U.S. hub outside its Houston headquarters, following the February…
News Brief
July 30
Adwave AI video generation api integration CTV advertising marketing technology product launch video marketing Wavemaker
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief
July 30
AdRoll AI-Native GTM B2B marketing B2BMX Summer Camp 2026 campaign optimization connected advertising conversational AI demand generation Hans Fischmann marketing orchestration
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog
June 22
ABM AI AI search buyer trust content strategy demand generation marketing leadership personalization Pipeline Growth sales and marketing alignment
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature
July 29
AI search B2B marketing brand visibility GEO GTM intelligence MarketBridge MarTech Meltwater narrative intelligence partnerships
Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…
News Brief
July 28
conversion optimization customer experience customer insights digital experience ecommerce GetFeedback Marketing analytics SurveyMonkey UX website feedback
Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…
News Brief
July 28
AI evaluation B2B advertising benchmark survey cross-channel measurement Ledger Bennett marketing measurement RFP process StackAdapt vendor selection
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…
News Brief
July 27
6sense account engagement AI-Recommended Leads B2B advertising demand generation GTM intelligence predictive intelligence Sales Enablement
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief
July 27
AI agents AI Speed Paradox Campaign Operations Content Velocity Marketing and IT Collaboration Marketing Governance marketing workflows Workflow Orchestration
Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance…
Feature
July 27
AI advertising ChatGPT Claude composable platform creative data creative intelligence Gemini MCP services media workflows Vidmob360
Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…
News Brief
July 23
b2b technology Channel Marketing demand generation EdisonAI Informa TechTarget MDF Partner Demand Assurance partner enablement partner marketing The Sherpa Group
Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…
News Brief
July 23