Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era
Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…
News Brief July 23
Latest In: Industry News
Informa TechTarget, The Sherpa Group Launch Partner Demand Assurance
Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…
News Brief July 23
Conductor Introduces System of Record for AEO
Key Takeaways: Conductor’s new AI Search Performance capabilities are designed to help marketers understand not just where their…
News Brief July 22
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21
Adstra Launches ID Connection Strength
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly…
News Brief July 21
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets,…
News Brief July 20
HubSpot’s Angie O’Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A
Key Takeaways HubSpot’s State of Ecosystems 2026 report projects the partner opportunity could reach $42 billion by 2030,…
Feature July 20
Study Finds Demand Programs Aligned with Buyer Signals Deliver 93% More Engagement
Key Takeaways Demand programs aligned with buyer intent signals produced significantly more engagement, more leads per account, and…
News Brief July 16
TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team
Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…
News Brief July 16
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16Sperling Addition Grows Arketi Group Digital, AI Capabilities
Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI,…
News Brief July 15
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