B2B Leaders Trust Human Guidance Over AI When the Two Conflict: Seismic
Key Takeaways Seismic’s research found that most B2B leaders trust human guidance over AI-generated content when the two…
News Brief November 9
Latest In: Industry News
Winterberry Group’s Jonathan Margulies Explains How to Prove Marketing ROI to Your CFO: The B2BMX Insights Interview
Key Takeaways Independent measurement gives B2B marketers and CFOs a shared, finance-ready view of performance by tying channel…
Feature November 9
AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Integrate MCP Targets the ‘Distance Problem’ Between B2B Marketers and Their Data
Key Takeaways Integrate MCP lets B2B teams ask questions in business language within the AI tools they already…
News Brief November 3
StackAdapt Expands Cross-Channel Retargeting Capabilities for ChatGPT Ads
Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3
RB2B Co-Founder Adam Robinson, Family Killed in Florida Plane Crash
Key Takeaways RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their children Emma and Charlie…
News Brief November 2
Contentsquare New AI-First Experience Platform Optimizes Human, Agent Journey
Key Takeaways Contentsquare’s reimagined Experience Platform tracks human, LLM and autonomous AI agent interactions in one place, so…
News Brief November 2
6sense: Vendors Need to Be Known and Preferred Before the Buying Journey Begins
Key Takeaways B2B buying groups choose the vendor they favored before contacting a seller 82% of the time,…
News Brief November 2
Circle & Square’s Neeta Goplani on AI Visibility Won’t Fix Your B2B Pipeline: The B2BMX Insights Q&A
Key Takeaways G2 found that 69% of software buyers chose a different vendor than planned because of AI…
Feature November 2
How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline
Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party…
News Brief October 29
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