Salesforce: AI Sales Agents Are Improving CRM Data Accuracy, Freeing Reps to Sell
Key Takeaways Salesforce customers using AI sales agents report saving sellers an average of six hours per week,…
News Brief November 12
Latest In: Industry News
Demand Spring Launches Four New Tools for CMOs
Key Takeaways Demand Spring launched four transformation offers to help CMOs improve growth strategy, martech performance, AI adoption…
News Brief November 11
Cordial Launches Headless CDP for B2B Marketers
Key Takeaways Cordial’s new headless CDP gives marketers access to real-time customer data within the AI assistants and…
News Brief November 9
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Winterberry Group’s Jonathan Margulies Explains How to Prove Marketing ROI to Your CFO: The B2BMX Insights Interview
Key Takeaways Independent measurement gives B2B marketers and CFOs a shared, finance-ready view of performance by tying channel…
Feature November 9
AI Investment Outpacing Customer Success Measurement: ChurnZero
Key Takeaways ChurnZero found that 81% of customer success and revenue leaders say AI has reduced manual work,…
News Brief November 5
Influ2 Brings Contact-Level Intent to Account Discovery
Key Takeaways Influ2’s Audienscope Discover uses contact-level intent from named buyers to add accounts to target lists, including…
News Brief November 5
Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names
Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…
News Brief November 4
Integrate MCP Targets the ‘Distance Problem’ Between B2B Marketers and Their Data
Key Takeaways Integrate MCP lets B2B teams ask questions in business language within the AI tools they already…
News Brief November 3
StackAdapt Expands Cross-Channel Retargeting Capabilities for ChatGPT Ads
Key Takeaways StackAdapt now lets advertisers retarget consumers who viewed a ChatGPT Ad across its broader programmatic ecosystem,…
News Brief November 3
RB2B Co-Founder Adam Robinson, Family Killed in Florida Plane Crash
Key Takeaways RB2B co-founder and CEO Adam Robinson, his wife Helen Sharp and their children Emma and Charlie…
News Brief November 2
Contentsquare New AI-First Experience Platform Optimizes Human, Agent Journey
Key Takeaways Contentsquare’s reimagined Experience Platform tracks human, LLM and autonomous AI agent interactions in one place, so…
News Brief November 2
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