TrustRadius: AI Has Changed How Buyers Research, But Not What They Trust
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase…
News Brief July 30
Latest In: Industry News
The Keys to Building High-Performing Demand Generation Teams in the Age of AI
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and…
Feature July 29
Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence
Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…
News Brief July 28
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…
News Brief July 27
6sense to OfferAI-Recommended Leads, Measurable ROI in August
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief July 27
Typeface’s Satya Krishnaswamy on Why AI Agents Stall Before They Scale: The Demand Gen Report Q&A
Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance…
Feature July 27
Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era
Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise…
News Brief July 23
Informa TechTarget, The Sherpa Group Launch Partner Demand Assurance
Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a…
News Brief July 23
Conductor Introduces System of Record for AEO
Key Takeaways: Conductor’s new AI Search Performance capabilities are designed to help marketers understand not just where their…
News Brief July 22
Zoom Updates Revenue Accelerator to Help Teams Connect
Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer…
News Brief July 22
Salesforce Unveils New B2B Commerce Suite with Agentic Buying, AI Search
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products,…
News Brief July 21
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