Invoca has signed an agreement to acquire Symbl.ai, an artificial intelligence (AI)-driven human intelligence platform.
The deal brings Symbl.ai’s broad set of AI capabilities into the Invoca platform, empowering companies to drive revenue through a modern buying experience that leverages the best of digital, AI and human touch.
Invoca is an AI powered revenue execution platform that connects marketing, commerce and contact center teams to enable seamless buyer journeys and experiences. By using a comprehensive platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales.
Adjusting to AI
The acquisition comes with Invoca CEO Gregg Johnson noting that AI is upending the worlds of advertising, commerce, and the contact center, completely disrupting how brands have learned to operate in the digital era.
“In combining Symbl.ai’s cutting-edge AI technology and Invoca’s decade-long record of AI leadership, we are empowering forward-leaning brands to deliver the seamless buying journey of the future,” said Johnson in a statement. “By blending digital speed, AI precision, and human empathy, brands gain richer personalization, faster resolutions, and measurable lifts in satisfaction and conversion.”
Symbl.ai Strengths
Symbl.ai is built to captures the subtleties of human conversations across channels, including voice, video, and text. Symbl.ai’s LLM, trained exclusively on human dialogue, unlocks a new class of conversation insights so digital and AI systems can seamlessly hand off context to agents in the moments that matter.
By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.
Symbl.ai propels Invoca forward in three fundamental ways:
- Orchestrate a seamless buying experience with AI: Deploy conversational SMS and AI voice agents to work in unison with digital experience and human touch points, improving self-service and lifting conversion rates.
- Magnify the impact of human touch in your contact center: Equip agents with real-time AI insights in order to handle each interaction with deeper connection, trust, and empathy, ensuring every conversation delivers value.
- Drive efficiency and automation across revenue teams: Apply agentic AI across Invoca and third-party platforms to refine every step of the buying journey, boost productivity, and increase conversion.
“This orchestration frees teams to focus on the creativity and trust that power memorable buying journeys and drive efficient revenue growth,” said Johnson.
For more information, visit www.invoca.com
