ADVERTISEMENT

Latest In: Industry News

AEO AI Answer Engine Optimization artificial intelligence Conductor Generative Engine Optimization GEO kpis large language models LLMs marketing budgets Patrick Reinhart ROI search engine optimization SEO The State of AEO/GEO in 2026: CMO Investment Report
DGR Patrick Interview 1

Is Your Brand Ready for Answer Engines? Conductor’s Patrick Reinhart on the Shift to AEO/GEO

Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence…

Feature January 28
Screens Signal Report: Big Game Edition Super Bowl Typeface viral videos
Men using mobile phone during commercial break

Multi-Channel Marketing Opportunities for Super Sunday

With the New England Patriots set to face off two Sundays from now against the Seattle Seahawks, marketers…

News Brief January 27
channel99 Paid Search Optimization
Digital marketing commerce online sale concept. Website ad, email, social network, video, SEO and business strategy. Man use laptop with digital marketing on websites.

Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers

Channel99 has launched Paid Search Optimization, a new capability designed to help B2B marketers improve the financial efficiency…

News Brief January 26
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
agentic AI AI artificial intelligence Diversify AI Search Strategies for Consumers’ Broadened Research Habits Gartner genAI Mainstream Marketing Predicts 2026
Gartner Generative artificial intelligence and e learning

Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines

Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…

News Brief January 26
AI artificial intelligence automation customer experience Keith Turco Madison Logic performance marketing The Harris Poll
Conference Success: Businesspeople Gather Around the Boardroom Table to Discuss ai generated

Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing

The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…

Feature January 22
Ashley Faus Atlassian B2BMX 2026 funnel Human-Centered Marketing: How to Connect with Audiences in the Age of AI playground
DGR Ashley Q&A 1

The New Rules of Connection: Q&A with B2BMX 2026 Keynote Speaker Ashley Faus

In an era where artificial intelligence can generate content in milliseconds, one critical element remains impossible to automate:…

Feature January 21
AI artificial intelligence Cordial Data Intelligence email production
Crafting digital marketing success A strategist s focus on online engagement AI and innovative promotion over a laptop

New Cordial AI Agents Bridge Gap Between Insight, Action

Cordial announced two new artificial intelligence (AI) agents— focused on email production and data intelligence— designed to automate…

News Brief January 20
Cvent Goldcast ON24 webinars
B2B Market Research and Competitive Analysis Report

Cvent Enters into Agreement to Purchase ON24

Cvent has acquired another content platform built focused on B2B webinars and events. ON24, an intelligent engagement platform…

News Brief January 15
2026 Media Trends Report AI AI Digital artificial intelligence CTV funnel Mary Gabrielyan orchestration
AI Digital Mary Gabrielyan AI driven ad automation improves ads placement precision and audience targeting while reducing manual work and boosting campaign performance. AI in programmatic advertising Vector illustration

Navigating AI-Driven Marketing Trends: DGR’s Interview with AI Digital’s Mary Gabrielyan

With artificial intelligence (AI) reshaping the B2B marketing landscape, staying ahead of emerging trends is no longer optional—it’s…

Feature January 14
2X Clay marketing as a service The Kiln
Business strategy planning marketing technology startup laptop innovation digital concept High level planning for go to market strategy with

2X Acquisition Expands Marketing-as-a-Service to GTM Orchestration

2X recently acquired The Kiln, a top-performing Clay partner with deep expertise in go-to-market (GTM) engineering services. This acquisition expands…

News Brief January 13
AI artificial intelligence Content Generation Demand Science intent signals martech stacks ROI The 2026 State of Performance Marketing: Exposing the Marketing Data Mirage
Martech marketing technology concept. Women use laptop Martech marketing on virtual screen interface.

From Metrics to Revenue: The Real Challenge for B2B Marketing Leaders in 2026

DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech…

News Brief January 12
Brian Futral Campaign Budget Optimization CBO Collection Ads Facebook How B2B Marketers Use Facebook To Reach Customers Lead Ads personalization The Marketing Heaven
Facebook Ads logo on mobile phone

Driving B2B Growth with Facebook: DGR’s Interview with The Marketing Heaven’s Brian Futral

Many B2B leaders view Facebook as a digital playground— a place for personal updates rather than professional decisions.…

Feature January 7
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series