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AI artificial intelligence meta Meta Ads Manager. Wunderkind Wunderkind Audiences for Meta
Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power

Wunderkind Introduces New Product for Meta Audiences

Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager.…

News Brief October 29
AEO AI Answer Engine Optimization artificial intelligence G2 large language models Profound
AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…

News Brief October 28
AI artificial intelligence connected TV CTV Vibe Studio Vibe.co
Vibe.co A person holds a remote in front of a vibrant TV screen, ready to browse and enjoy shows

Vibe.co Raises $50M to Bring AI-Powered Advertising to CTV

Vibe.co, a ad platform that brings hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million…

News Brief October 27
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agentic AI AI artificial intelligence digitalzone DZ One
A modern office scene with two smiling customer service agents and a friendly robot assistant, all wearing headsets and working on laptops in a bright, glass walled space.

Digitalzone Launches Free Agentic AI Co-Worker for B2B Demand Gen

Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free. Digitalzone’s…

News Brief October 23
AI AI Ask Anything Agent AI Data Extractor AI Deep Researcher artificial intelligence Gong Gong Orchestrate Gong Revenue AI Operating System
Deep Researcher

Gong Unveils New AI Innovations to Help Rev Teams

At their annual conference this week, Gong rolled out new product innovations built to unify and orchestrate essential…

News Brief October 22
AI artificial intelligence budget gated content interactive experiences PathFactory 2025 Benchmark Report ungated content webinars
PathFactory Business series b2b. business to business, web template

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

B2B marketers face mounting pressure to demonstrate clear revenue impact for the content they produce as the old…

Feature October 22
AI agents artificial intelligence. AI Claap Lemlist
lemlist Claap Deal

Sales Engagement Platform lemlist Acquires AI Platform Claap

Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…

News Brief October 21
Branch State of App Growth
Branch has released its State of App Growth report

Branch Report Details State of Mobile Marketing

Branch has released its State of App Growth report that show companies struggling to have a fully unified view…

News Brief October 21
Agentforce 360 AI artificial intelligence Dreamforce Marc Benioff salesforce Slack
Agentforce by Salesforce displayed on smartphone

Salesforce Releases Newest Version of Agentforce

At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…

News Brief October 20
AI artificial intelligence buying behaviors data immersive advertising machine learning performance marketing strategies personalization
Madison Logic Dynamic real time data analysis on a digital screen, showcasing data visualization, analytics and dashboard insights for strategic decision making

B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

News Brief October 20
AI artificial intelligence Content Specialist Agent Custom Agents Deal Agent Deal Intelligence highspot Learning Specialist Agent Search Answers Agent
Comprehensive Business Analytics Visualization: Achieving Success Through Data Driven Marketing, Sales Lead Generation, and Strategic Decision Making Insights

Highspot Launches Deal Agent for Go-to-Market Performance 

Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation…

News Brief October 14
Marigold Zeta Global
Konskie, Poland February 14, 2025: Zeta Global company logo displayed on mobile phone

Zeta Global to Acquire Marigold’s Enterprise Business

Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah…

News Brief October 14
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