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2X Brand Gravity How to Create Magnetic Pull in the Age of Buying Groups G.R.A.V.I.T.Y. Blueprint Lisa Cole sales funnel
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Why Brand Gravity Beats Lead Chasing in Today’s B2B Market: A Q&A with Author Lisa Cole

As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has…

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ValueSelling Launches AI Avatar Sales Coach

ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time…

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New B2B Report Shows How Data-Confident Marketers Accelerate Growth

Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives…

News Brief July 29
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Net Conversion Launches AI-Driven Enhancements to MarTech

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media…

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Salesloft: RevOps Makes the Leap From Support Role to C-Suite

Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership…

News Brief July 28
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Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a…

News Brief July 22
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Lead Data Quality a Critical Barrier to B2B Marketing Growth: Integrate

Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data…

News Brief July 22
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Leadpages Acquires Glorify to Streamline Campaign Creation

Earlier this month, Leadpages  announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s…

News Brief July 21
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AI Usage by Desk Workers Jumps in Salesforce Survey

A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace…

News Brief July 21
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Conveyor Raises $20M B2B for Agentic AI Development

Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in…

News Brief July 17
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LiveOne Deal Unlocks B2B Market

Looking to expand their B2B capabilities, LiveOne has announced a strategic partnership with Synervoz Communications to accelerate the development…

News Brief July 16
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How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop

Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more…

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