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AI AI agents artificial intelligence Incent AI Agents Xactly
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Xactly Unveils New AI Agents to Optimize GTM Strategy

Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…

News Brief December 11
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Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…

News Brief December 11
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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Madison Logic Strengthens ABM Portfolio with Global Connected TV, Audio Expansion

Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major…

News Brief December 9
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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…

News Brief December 8
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
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B2B Marketers Leave 50% of Potential Performance Gains on Table

B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as…

News Brief December 3
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GMG Launches GEO Content Services for B2B Tech Brands

Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…

News Brief December 2
Activate AI artificial intelligence budgets case studies Chris Rooke Economy funnel high-quality lead KPI live events marketing qualified accounts MQA MQLs State of Demand Gen 2025
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Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…

Feature December 2
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CallMiner Advances Agentic AI Framework to Transform CX

CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…

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Outcomes Rocket ABM Report Shows ROI Impact of AI Integration

A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…

News Brief December 1
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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…

News Brief November 26
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