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Latest In: Industry News

Marketing research sales and marketing alignment Sales Enablement Televerde
Study: Alignment Between Sales And Marketing Is Improving

Study: Alignment Between Sales And Marketing Is Improving

As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the…

Industry News August 17
accountbased engagement Marketing analytics MQLs SQLs
Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…

Industry News August 16
IPO MongoDB
MongoDB Confidentially Files For IPO

MongoDB Confidentially Files For IPO

MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports.…

Industry News August 16
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