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buyer intent customer journey data lakes Forrest Leighton funnel measurement Jon Russo Kerrie Wuenschel, Kevin Joyce Madison Logic Makerbot MarcomCentral Sarah Mayer The Pedowitz Group
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…

Industry News June 27
marketo Michael Litt partner program updates video marketing Vidyard
Vidyard Unveils Product Updates, New Platform Partners

Vidyard Unveils Product Updates, New Platform Partners

Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve…

Industry News June 27
company growth G2 Crowd Godard Abel Matt Gorniak Tim Handorf
G2 Crowd Co-Founders Step Into New Roles To Further Company Growth

G2 Crowd Co-Founders Step Into New Roles To Further Company Growth

G2 Crowd, a B2B software and services review platform, announced that three of the company's co-founders will be…

Industry News June 26
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