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Data Management

A core component of marketers' foundational go-to-market strategy is the ability to effectively manage and utilize data. This section highlights trends in data management, as well as specific tools and technologies helping companies streamline their internal usage of data.

Study: 40% Of Generated Leads Are Invalid, Incomplete Or Duplicated

Integrate logoOut of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based marketing software provider.

The Data Quality Index report examined the data quality of more than 775,000 leads generated for B2B marketers in the technology industry in 2014. The report aims to highlight the impact unclean databases have on B2B organizations, while also highlighting how B2B marketers can leverage marketing tools to overcome the challenge of collecting accurate, valuable data.

  • Written by Brian Anderson
  • Category: Data Management
  • Hits: 11437

Oracle Marketing Cloud Updates Aim To Improve Customer Experience, Campaign Management

Oracle Marketing CloudOracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology ecosystem.

The new features and enhancements are supported by further integrations across Oracle’s range of marketing solutions, which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing.

  • Written by Brian Anderson
  • Category: Data Management
  • Hits: 6182

Oracle Creates Data Cloud To Provide Access To Anonymous User Data

Oracle Data CloudOracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more than one billion profiles globally, Oracle Data Cloud gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social and video.

“Oracle’s launch of the Data Cloud is going to turn the idea of Big Data into a big deal for marketing,” said David Lewis, CEO and Founder of DemandGen International, in an interview with Demand Gen Report. “Oracle DaaS will turn aspirations into applications.”

  • Written by Kim Ann Zimmermann, Managing Editor
  • Category: Data Management
  • Hits: 7779

InsideView Adds Data Diagnostic Tool

InsideView logoInsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation.

In less than five minutes users can gain an understanding of the condition of their database. Data Diagnostic emphasizes the importance of data hygiene in order to optimize sales and marketing productivity.

  • Written by Brian Anderson
  • Category: Data Management
  • Hits: 3697

BusyEvent Offers Real-Time Event Data With DataKeys

BusyEvent DataKeysImageBusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or after an event.

Over the course of an event, DataKeys monitors 25 various attendee interactions that can be leveraged immediately on the event floor, allowing users to analyze and qualify prospective buyers in real time. Leads can also be directly exported into CRM, SFA and marketing automation solutions.

  • Written by Brian Anderson
  • Category: Data Management
  • Hits: 6283

NetProspex Benchmark Report: 84% Of Databases ‘Barely Functional’

NetProspex B2B studyNetProspex, a cloud-based B2B data management services provider, released its 2014 B2B Marketing Data Benchmark Report, highlighting that 84% of marketing databases are considered “barely functional.” The findings show that B2B marketers are losing ROI due to incomplete and/or inaccurate data in their systems.

The study, which analyzed more than 61 million records, scored database records across four marketing best practice areas, including record completeness, email deliverability, phone connection and record duplication. Companies were rated on a 5-point scale, with “5” indicating optimal and “1” being risky.

  • Written by Kim Zimmermann
  • Category: Data Management
  • Hits: 4112

ON24 Debuts Webinar Measurement, Platform Integration Services

On24 logoON24 announced a new service that will allow users to integrate their CRM and marketing automation platforms with ON24 webinars, providing the ability to capture key metrics about webinar performance and add them to the customer and prospect databases. The service will allow the ON24 reporting systems to integrate with systems such as Eloqua, Hubspot, Netsuite, and others.

With webinars being one of the most effective forms of content for B2B marketers, new ways to measure and collect more data on potential customers was a growing necessity. Users will now be able to leverage the ON24 reporting systems to boost sales.

  • Written by Brian Anderson
  • Category: Data Management
  • Hits: 6730

Avention Integrates Sales Enablement Tool With SAP

Avention SAP LogoAvention, a BI and sales enablement solutions provider, is integrating with the SAP Cloud for Customer solution.

The integration is designed to help companies retrieve data and business insights from Avention's global B2B database and leverage the cloud-based customer engagement solution from SAP.

  • Written by Brian Anderson
  • Category: Data Management
  • Hits: 4731

As Big Data Evolves, B2B Marketers Focus On Data Management

big data shutterstock 121671508The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup Targeting Solutions, 54% of marketers said they have already invested in Big Data. Up to 30% of marketers said they plan to invest in Big Data for the first time in the next two years.

Although Big Data has been a part of the lead generation and nurturing process for quite some time, many B2B marketers are still developing strategies for managing and leveraging the influx of information they are collecting on prospects.

  • Written by Brian Anderson, Associate Editor
  • Category: Data Management
  • Hits: 8647