Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based marketing software provider.
The Data Quality Index report examined the data quality of more than 775,000 leads generated for B2B marketers in the technology industry in 2014. The report aims to highlight the impact unclean databases have on B2B organizations, while also highlighting how B2B marketers can leverage marketing tools to overcome the challenge of collecting accurate, valuable data.
- Written by Brian Anderson
- Category: Data Management
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