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B2B Celonis Databook DatabookAI GTM Kate Higgins
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Celonis Sees 20% Boost In Sales Outreach Effectiveness With AI

Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply…

Case Studies April 7
Level Agency
Artificial intelligence helps human to achieve a target, goal. Vector illustration.

The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World 

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved…

Demanding Views April 4
ABM account-based marketing Demandbase demandbase one Informa TechTarget Jillian Coffin Palo Alto Networks TechTarget Vanessa Willett
B2B business strategy concept. Businessman working with B2B virtual on laptop, conceptualizing strategy, partnership, targets in business to business services. E commerce, B2B Marketing, enterprise,

Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership  

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…

News Brief April 3
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