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B2BMX at AWNY

Two New Sessions Added to B2BMX Summit at Advertising Week New York

Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…

Blog September 14
AI ownership AI readiness Analytics attribution B2B marketing campaign optimization data integration governance marketing operations MarTech workflow automation
Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing

Supermetrics CMO Andrea Linehan Weighs In on Who Should Own AI in B2B Marketing: The DemandGenReport.com Q&A

Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data…

Feature September 14
AI governance AI in demand generation attribution budget decisions campaign optimization human oversight Marketing analytics pipeline strategy revenue planning sales context
DGR nDash Michael Brown AI Makes Demand Generation Look Smarter

When AI Makes Demand Generation Look Smarter Than It Is, and How to Solve for That

AI has become an important part of many organizations’ operations, and your company’s demand generation team isn’t immune.…

Demanding Views September 11
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Campaign Optimization Series
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Strategy & Planning Series