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DGR Data as a Product Laura McElhinney MadConnect

Marketers Need to Treat Data as a Product

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…

Demanding Views April 28

tvScientific by Pinterest Apple iPad Pro with social Internet service Pinterest on the screen. Pinterest application on tablet computer screen.

tvScientific Unlocks Pinterest Audiences for CTV Campaigns

Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…

News Brief April 28

StackAdapt Modern office desk with a computer and laptop displaying data analytics charts, graphs, and floating icons for business intelligence and cloud computing concepts in a flat vector style

AI Meets Marketing: StackAdapt Launches MCP Server for Optimization

Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The…

News Brief April 28

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The AI-Native GTM Stack: How AI Orchestration and Connected Advertising Are Reshaping Demand Gen

B2BMX Replay: Human-Centered Marketing in the Age of AI

From Form Fill to Follow-Up: Demand Gen’s Survival Guide to Win Buyers Before the Shortlist

B2BMX Replay: You Can Just Build Things

AI in ABM: What Actually Works (And What’s Just Hype)

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