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Anteriad Growth Accelerator B2B Growth channel orchestration data-driven marketing incrementality testing
Case Study RTIC Hero Case Study RTIC Hero

RTIC Outdoors’ Journey to Sustained B2B Growth Powered by Anteriad

Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel…

Case Studies April 23
acquisitions AI Canva collaboration customer data marketing automation marketing lifecycle Ortto personalization Simtheory
Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

News Brief April 22
AI in Marketing B2B marketing GTM Strategy Outcomes Rocket revenue optimization sales alignment Saul Marquez State of Account-Based Marketing
DGR Q&A ABM Saul Marquez Outcome Rockets

How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez

Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs…

Feature April 22
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series