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Informa TechTarget Launches Buyer Intelligence Solution

Informa TechTarget Launches Buyer Intelligence Solution

Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…

News Brief September 17
CS 3970 2026 B2BMX Insights Madison

The State of B2B Marketing and What’s Ahead in 2027: A Conversation with Madison Logic CEO Keith Turco

B2B marketing is going through a full reset: creativity-first campaigns are giving way to performance-driven strategies. In a…

September 17
attribution B2B marketing buyer targeting content strategy demand generation measurement Pipeline Acceleration Sales Enablement video marketing virality
DGR Ademola Adelakun a2media Why Demand Gen Video Shouldn't Chase Virality

Why Demand Gen Video Shouldn’t Chase Virality

Going viral is like filling a restaurant full of people who aren’t hungry: the room looks packed, and…

Demanding Views September 17
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Campaign Optimization Series
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Strategy & Planning Series