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CMO engagement content strategy Fractional Marketing full-funnel strategy marketing experience
Plan, goal and successful business strategy. Growth. Path to the success. Vector illustration.

Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025 

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic…

Demanding Views February 21
AI-powered advertising Arm Candy Cognitiv customer experience deep learning Industrious intent-driven marketing
Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…

Case Studies February 20
AI artificial intelligence forecasting and reporting Outreach revenue team productivity
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security.

Outreach Announces New CFO, AI-Powered Product Updates

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams.…

Industry News February 19
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