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ANA Association of National Advertisers Horizon Business siloed marketing
Siloed thinking

B2B Marketers Leave 50% of Potential Performance Gains on Table

B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as…

News Brief December 3
AI artificial intelligence B2B technology companies Brandi AI Gabriel Marketing Group Generative Engine Optimization GEO
Man holding a magnifying glass over a tablet displaying ai geo generative engine optimization concept, symbolizing advanced search and ai technology

GMG Launches GEO Content Services for B2B Tech Brands

Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…

News Brief December 2
Activate AI artificial intelligence budgets case studies Chris Rooke Economy funnel high-quality lead KPI live events marketing qualified accounts MQA MQLs State of Demand Gen 2025
Activate SoDG 2025 press release image

Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation

The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…

Feature December 2
B2B Marketing Exchange
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