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Blue Yonder Grubhub Lumen Technologies Versique
Negotiation for business winning, agreement or partnership deal for both benefit, merger and acquisition, professional talk concept, businessman handshake with success negotiation over balance seesaw.

Striking The Right Balance Between ABM & Demand Generation In B2B Marketing

The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky…

Feature September 25
Lusha
Sales prospecting concept with author headshot in bottom left

Why Sales Prospecting Remains The Unsung Hero Of Sales Success

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance…

Demanding Views September 20
Nimble CRM
Screenshot of Nimble CRM in action

Nimble CRM Introduces Reveals New Product Integrations To Help With Lead Engagement Automation

Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences…

Industry News September 19
B2B Marketing Exchange
B2B Marketing Exchange East
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