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WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads Man lounging on a couch in a living room, enjoying a movie playing on a smart TV.

WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads

Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…

News Brief June 29
agentic CDP AI AI agents artificial intelligence customer data platform CustomerLake data strategy Databricks identity resolution marketing operations personalization Predictive marketing
Databricks Enters the Marketing Industry with Agentic CDP CustomerLake Shanghai,China August 10th 2023: Databricks brand logo on official website. American software company

Databricks Enters the Marketing Industry with Agentic CDP CustomerLake

Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…

News Brief June 29
AI trust b2b personalization CMS governance content management content operations content workflow Liferay marketing technology martech stack tool sprawl
DGR Liferay's Bryan Cheung on B2B Content Personalization

Liferay CEO Bryan Cheung on B2B Content Personalization, AI Trust, and What Modern Content Governance Really Demands

Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With…

Feature June 29
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