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Marketing Performance Metrics 2.0: B2B Brands Focus On Pipeline Velocity, Activity Across Buying Stages And Campaigns
Marketing performance measurement is an ongoing challenge for many B2B brands. For example, our research shows 87% of…
Industry News January 9
The #B2BMX Afterparty: How To Keep The Fun Times Going In Scottsdale
Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of…
Blog January 8
Televerde Hires Morag Lucey As First Female CEO
Televerde, the demand generation and sales acceleration solutions provider, unveiled Morag Lucey as the company's new CEO. Lucey…
Industry News January 7
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
