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algorithms attribution models Bizible customer attribution modeling machine-learning
Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation…

Industry News January 31
Allocadia budgets Dashboards marketing performance measurment
Allocadia Launches Marketing Performance Dashboards

Allocadia Launches Marketing Performance Dashboards

Allocadia's Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget.

Solution Spotlight January 30
datadriven marketing industry research Internet Advertising Bureau marketing measurement & attribution reporting
Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Better reporting, measurement, attribution and data are marketers' greatest areas of focus, according to new research commissioned by…

Industry News January 30
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