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Accenture B2B marketing Data management Sales Enablement
Are B2B Marketers Drowning In Data?

Are B2B Marketers Drowning In Data?

As a journalist, I've covered the evolution of marketing and advertising for 15+ years, with a focus on…

Blog April 13
ABM account based marketing Q&a Terminus
Terminus CMO Shares Advance Look Into New Book On ABM

Terminus CMO Shares Advance Look Into New Book On ABM

Demand Gen Report has had its finger on the pulse of account-based marketing (ABM) for quite some time,…

Industry News April 13
Akoonu buyer personas Cintell content marketing MedAssets persona marketing
B2B Buyer Personas Gain Positive Boost With Technology

B2B Buyer Personas Gain Positive Boost With Technology

While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…

Industry News April 13
B2B Marketing Exchange
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