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Lead generation, sales funnel, inbound marketing process to make more business revenue.

6 Key Components For Building Effective B2B Lead Nurturing Programs & Strategies

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024…

Blog September 11
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How To Connect The Dots Across GTM To Elevate B2B Customer-Centricity

At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President…

Blog September 11
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How To Leverage AI To Orchestrate Human-Centric B2B Marketing

As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic…

Industry News September 11
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B2B Marketing Exchange East
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