by Michael Rodriguez | Jul 24, 2020 | Case Studies
Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize its ability to better reach its ICP and potential enterprise accounts. The company sought to improve its cadence management by using a sales...
by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about...
by Michael Rodriguez | Jul 23, 2020 | Financial News
Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity Partners (SEP) and existing investors. The company plans to use the funding to increase and improve the production of its digital experiences...
by Marjorie Romeyn-Sanabria | Jul 23, 2020 | Industry News
As the future of business remains uncertain for many B2B organizations, Salesforce has released three new innovative services to help marketers understand what prospects and customers are doing to better assist them in their buying journeys. The company recently...
by Michael Rodriguez | Jul 22, 2020 | Industry News
Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences to their buyers, accelerating digital transformations and strengthening real-time data security. The partnership intends to provide:...
by Klaudia Tirico | Jul 22, 2020 | Industry News
Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution...
by Michael Rodriguez | Jul 20, 2020 | Industry News
Invoca, an AI-powered call tracking and analytics platform, has partnered with digital experiences analytics solution Decibel to enable marketing teams to optimize their digital experience and increase conversion rates, revenue and customer retention. The integration...
by Michael Rodriguez | Jul 20, 2020 | Solution Spotlight
The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing outreach process by helping enterprise teams create personalized, one-to-one gifts that drive loyalty with buyers, prospects and partners at scale....
by Dan Templeton, Chorus.ai | Jul 17, 2020 | Demanding Views
Over the last few months, the sales process has changed for both buyers and sellers. Buyers are expecting trustworthiness and reassurance, and sales professionals are figuring out how to connect with the prospects in a personalized, human way. As we look to keep our...
by Michael Rodriguez | Jul 17, 2020 | Industry News
Folloze, a personalized B2B marketing platform, has joined the Microsoft ISV Connect program and released an ABM suite for Microsoft Dynamics 365. The partnership aims to position B2B organizations to develop account- and customer-centric programs that reach...
by Michael Rodriguez | Jul 15, 2020 | Industry News
The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as sales managers and their SDRs have to adapt to the challenges of social distancing and other safety protocols. Despite these challenges, however,...
by Michael Rodriguez | Jul 15, 2020 | Industry News
Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams conduct better outbound conversations that drive brand loyalty. The Conversational Support Funnel is...
