Demand Gen Report

Measuring the True Value of Search in B2B Marketing

B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it...

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Latest Posts

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Outreach Launches Integration with Clay to Streamline Sales Efforts

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating…

Industry News October 31

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5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing…

Blog October 30

Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.

Industry News October 30