Demand Gen Report

business approve and certificate concept, confirmation of business marketing document permit and certified stamping, signing on business partner paper to success, or concept of attorney and insurance

B2B Marketers Lacking Resources to Meet Demands: POM Report

A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver better results amidst flat budgets, lean teams, and the rapid disruption from...

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AIdriven chatbots assisting customer service, automated communication, concept

Openprise Reveals New AI Capabilities To Implement AI Into Workflows

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows.

Industry News November 7

Business team partner on meeting brainstorming in investment idea

4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service…

Industry News November 6

Handshake in city, global digital network

Vidyard Partners With Salesloft To Help Enhance Sales Engagement Via AI-Powered Video Messaging

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.

Industry News November 5