B2BMX INSIGHTS
Madison Logic CEO Keith Turco Maps the State of B2B Marketing and What’s Ahead in 2027
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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…
Blog January 15Is It Time To Open The Gate To Your Long-Form Content?
At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…
Demanding Views January 13Contentstack Acquires Lytics To Help Enhance Composable DXP
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform.
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