Demand Gen Report
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But as any business owner will tell you, a surge in interest brings...
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Latest Posts
The Top 5 Sales Tips For B2B Salespeople
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the…
Feature December 24
How B2B Marketers Will Innovate Their Advertising Throughout 2025
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools…
Industry News December 19
CIOs Struggle To Define AI Value, But Continue To Invest In New Projects
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed.…
Blog December 18
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