Demand Gen Report

Human Connections, Smart Data, Real Results: The Personalization Blueprint

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more likely to engage with companies that understand their...

Blending Brand & Demand To Increase Advertising Effectiveness

"State Of" Guides

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

Reports

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Reports

As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays

Research

Latest Posts

Businessman handshake for teamwork of business merger and acquisition,successful negotiate,hand shake,two businessman shake hand with partner to celebration partnership and business deal concept

Just Global Joins Trilliad To Create ‘B2B Growth Services Provider’ Category

Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge…

Industry News July 22

In The Age Of AI, Human Value Is Clearer Than Ever

The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let…

Demanding Views July 19

Successful business merger handshake with upward graphs symbolizing growth and teamwork in a corporate cityscape

PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.

Industry News July 18