Demand Gen Report

DGR Bombora Ajit Thupil Adapting to the AI Mediated Buying Cycle

Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers

For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with multiple stakeholders researching, comparing and validating options. That timeline created critical signals....

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DoubleVerify Delivers Global Media Quality Measurement for LinkedIn Audience Network

News Brief

Demand Gen Report 2026 ABM Benchmark Survey Account Based Marketing, ABM strategy, business growth, marketing analytics, yellow sticky notes

What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy

Blog

Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Case Studies

Kaplan Group Marketing Agency Late payment mount of money a borrower sends to a lender that arrives after the date that the payment was due, text button on keyboard

Marketing Agency Demand Surges in AI Era, but Late Payments Threaten Agency Cash Flow

News Brief

Latest Posts

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…

Industry News November 22

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Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.

Industry News November 22

Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…

Blog November 20