Demand Gen Report

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing...

Why Localized Strategies Are So Much More Than Translations

Demanding Views

Why Email Newsletters Are a B2B Marketing Game-Changer

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Top View iPad Pro 2018 Mockup by Anthony Boyd Graphics

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today

News Brief

Latest Posts

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15

a customer acquisition concept. the process of bringing in new customers or clients for a business. way to acquire customers. Use magnets to attract audience interest. concept illustration

80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10

Hand of two people holding jigsaw puzzle connecting together. Concept of partnership and teamwork in business strategy

80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…

Blog October 9