Demand Gen Report

Leadership & Culture B2BMX 2026 B2b interaction scene in tech startup meeting for business presentation and collaboration

B2BMX 2026 Tracks: Building Teams That Drive Success

Great marketing starts with great leadership. The Leadership & Culture track at B2BMX 2026, powered by Advertising Week, focuses on how marketing leaders are rethinking how teams work, grow, and...

Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now

Blog

Latest Posts

mockup of a macbook pro placed on a white work desk next to some plant pots 495 el (2)

Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…

Industry News December 3

Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…

Feature November 27

Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27