Demand Gen Report
AI Agents Boost Productivity Without Sacrificing Performance
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A...
Latest Posts
How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer…
Blog October 16From Hype To Action: A Practical Guide To Successful AI Implementation
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…
Demanding Views October 1580% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.
Industry News October 10