Demand Gen Report

Ready to Target Buying Groups? Take a Systematic Approach

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases,...

Conductor Partners With Acquia Collaborative Team Creating Digital Content: Editing, Writing, and Video Production for E Book or Online Publishing Platform

Latest Posts

Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…

Blog November 20

Bizzabo Releases AI-Powered Guide Event OS Copilot

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to help users explore product walkthroughs, chat with support and ask questions within…

Industry News November 18

How An Effective Privacy Policy Impacts Marketing & Sales

Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers. Despite these policies, a whopping 93% of consumers are concerned about the…

Demanding Views November 15