Demand Gen Report
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market to the entire group with relevant campaigns. Forrester estimates that for B2B purchases,...
Latest Posts
Salesloft Launches Command Center To Extract & Analyze Sales Data
Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data.
Industry News November 14
Tribble Integrates With Box To Help Automate Workflows
Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to help clients leverage the Tribble AI Agent to access and synthesize their unstructured stored…
Industry News November 12
DemandScience & Terminus Merge To Create Global Revenue Marketing Company
Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself…
Industry News November 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
