Demand Gen Report

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Inside The Pulse: New DGR Survey Reveals Current State of Industry Events

As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex...

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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New Data On Website Traffic Indicates It’s Time To Revisit B2B Workweek Strategies

While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was…

Industry News September 11

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Databook Introduces New Suite Of Gen AI Capabilities & Integrations

Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity.

Industry News September 11

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6 Key Components For Building Effective B2B Lead Nurturing Programs & Strategies

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed…

Blog September 11