Demand Gen Report
Demand Gen Report 2025 Reflections: Branch’s Adam Landis
Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched...
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Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics…
Industry News October 8Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…
Demanding Views October 4Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…
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