Demand Gen Report
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with multiple stakeholders researching, comparing and validating options. That timeline created critical signals....
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5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters
If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing…
Blog October 30
Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies
Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.
Industry News October 30
Google’s Third-Party Cookie Saga & The Future Of Digital Marketing
Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…
Demanding Views October 29
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