Demand Gen Report

Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner Team Collaboration on Artificial Intelligence Data Analysis and Business Strategy Planning with Technology Integration. Amity

Demandbase Launches Premier+ Partner Tier, Names Marketbridge Inaugural Partner

Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market strategies. The partnership aims to unify marketing and revenue operations, addressing execution...

Hightouch Raises $150 million with Backing from Goldman Sachs, Bain Funding Concept

Hightouch Raises $150M with Backing from Goldman Sachs, Bain

News Brief

Vector website design template . GTM Go To Market acronym. business concept background. illustration for website banner, marketing materials, business presentation, online advertising

Influ2 Launches Contact-Level GTM Orchestration

News Brief

Blue Bite’s Matthew Shay on Connecting Real-World Signals to Digital Engagement: A Demand Gen Report Q&A

Feature

DGR Checkout Friction Amy Kobata Televerde

The Demand Engine: Why Checkout Friction Is Killing B2B Deals

Demanding Views

Latest Posts

From Hype To Action: A Practical Guide To Successful AI Implementation

Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the…

Demanding Views October 15

a customer acquisition concept. the process of bringing in new customers or clients for a business. way to acquire customers. Use magnets to attract audience interest. concept illustration

80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.

Industry News October 10

Hand of two people holding jigsaw puzzle connecting together. Concept of partnership and teamwork in business strategy

80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…

Blog October 9