Demand Gen Report
Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with multiple stakeholders researching, comparing and validating options. That timeline created critical signals....
Featured
Latest Posts
80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed.
Industry News October 10
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…
Blog October 9
How To Leverage Behavioral Science To Personalize Marketing Messaging
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what…
Feature October 9
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