Demand Gen Report

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Mediafly Enhances AI Capabilities with Appinium Acquisition

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and...

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Databook Introduces New Suite Of Gen AI Capabilities & Integrations

Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity.

Industry News September 11

Lead generation, sales funnel, inbound marketing process to make more business revenue.

6 Key Components For Building Effective B2B Lead Nurturing Programs & Strategies

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed…

Blog September 11

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How To Connect The Dots Across GTM To Elevate B2B Customer-Centricity

At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…

Blog September 11